Senior Manager - Marketing (Revenue & Growth)

Company Overview

Swiggy is a premier food delivery service in India focused on offering an effortless and delightful experience to customers. Our goal is to build a dynamic food marketplace connecting people to exquisite meals. Our work culture embraces innovation, teamwork, and inclusivity, empowering every employee to contribute meaningfully to our success.

Role Summary

This hybrid role is part of the Revenue & Growth team, concentrating on Swiggy's Food Marketplace division. It involves bridging business and city teams with the internal creative team, converting business and growth goals into precise, actionable creative and campaign strategies spanning multiple channels. Initially an individual contributor position, it is expected to expand with more responsibilities and team-building opportunities.

Key Responsibilities

• Serve as the main liaison among city teams, in-app merchandising, performance marketing, and the creative team.
• Collect requirements from business stakeholders, crafting clear and focused creative briefs.
• Collaborate closely with the creative team to ensure outputs align with brand standards and business objectives, offering insightful creative direction.
• Guarantee timely delivery of appropriate creative assets tailored for stakeholder execution.
• Partner with media teams to strategize and plan campaigns while exploring emerging channels.
• Conduct channel experiments to discover effective growth drivers.
• Oversee end-to-end campaign implementation across ATL, BTL, digital, and influencer marketing avenues.
• Lead event marketing initiatives, introducing innovative ideas consistently.
• Maintain brand messaging consistency and tone across all platforms, adapting to channel-specific audiences while upholding brand guidelines.
• Align marketing efforts with measurable revenue and growth targets, emphasizing outcome-driven strategies over brand image alone.

Candidate Profile and Qualifications

• 5 to 8 years of professional experience in marketing, brand management, or growth roles.
• Experience working with direct-to-consumer brands or aggregator platforms with a strong digital or app presence.
• Proven hands-on expertise in performance marketing and social media management, including handling creator and influencer collaborations.
• Background in fast-paced consumer apps or quick-commerce platforms such as Zepto, Blinkit, Amazon, Flipkart, Nykaa, or related companies is highly desirable.
• Experience in coordinating with or leading creative teams or agency partners.

Essential Skills

• Strong creative insight with the ability to challenge and guide the creative process constructively.
• Excellent stakeholder management skills, adept at collaborating with analytical/business and creative teams to harmonize objectives.
• High levels of persistence and a proactive approach to accomplishing tasks under ambiguity and competing demands.
• Reliable team collaborator with consistent communication and task delivery.
• Adaptability to a changing and evolving role expected to grow over time.

Preferred Competencies

• Comprehensive experience managing integrated 360-degree campaigns, including Above The Line (ATL), Below The Line (BTL), digital, and influencer marketing.

Diversity and Inclusion

Swiggy values equal opportunity employment and is dedicated to fostering a diverse and inclusive workplace for all employees, welcoming applicants from all backgrounds and experiences.