Senior Director of Performance Marketing

Overview

This senior leadership position involves shaping and driving performance marketing strategies for a large-scale digital enterprise in the United States. The role emphasizes customer acquisition, maximizing revenue, and optimizing marketing cost-efficiency for subscription-based growth.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies aligned with overall business objectives and customer acquisition targets.
• Manage paid acquisition efforts across diverse channels including paid search, paid social media, affiliate networks, display advertising, programmatic platforms, retargeting campaigns, and emerging marketing channels.
• Optimize growth by monitoring and improving key metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV), payback periods, and customer profitability.
• Design scalable customer acquisition programs that increase marketing efficiency while growing user volume and enhancing long-term customer value.
• Explore and integrate new marketing channels, technologies, partnerships, and target audiences to extend growth opportunities.
• Collaborate cross-functionally with product, analytics, finance, brand, and customer experience teams to elevate customer acquisition quality, adoption rates, and retention.
• Serve as a strategic consultant to senior leadership regarding acquisition strategies, marketing investments, and campaign effectiveness.
• Establish forecasting, attribution, and performance reporting systems to support informed decision-making and efficient resource distribution.
• Lead experimentation initiatives spanning campaigns, landing pages, customer journeys, and conversion rate optimization.
• Recruit, manage, mentor, and develop a performance marketing team focused on accountability, innovation, and operational excellence.
• Forge and maintain strong partnerships with agencies, media collaborators, and external vendors to enhance campaign results.

Candidate Requirements

• Bachelor’s degree in Business, Marketing, Technology, Economics, or a related discipline.
• Between 10 to 12+ years of experience in performance or growth marketing, with a strong record in digital customer acquisition leadership.
• 4 to 6+ years overseeing sizeable, high-performing marketing teams.
• Proven ability to manage substantial paid media budgets linked to revenue-driving marketing initiatives.
• Demonstrated success growing subscription-based, SaaS, or recurring revenue customer acquisition programs.
• Deep knowledge of paid search, paid social, programmatic media buying, affiliate marketing, attribution modeling, and marketing analytics.
• Strong comprehension of key acquisition economics metrics such as CAC, ROAS, LTV ratios, payback duration, and profitability analysis.
• Experience leveraging experimentation methodologies, personalization tactics, advanced analytics, and data science insights to enhance marketing effectiveness.
• Excellent leadership, communication, and executive-level stakeholder engagement skills.
• Ability to influence and collaborate within complex organizational and cross-functional environments.
• Preferred experience in digital services, web technology, SaaS platforms, cybersecurity, marketplaces, or comparable sectors.
• Experience in fast-paced, transformation-oriented, or private-equity backed companies is an advantage.
• MBA or advanced degree is beneficial but not mandatory.

Compensation and Benefits

• Annual salary range between $240,000 and $270,000 USD.
• Remote work opportunity available across the United States.
• Comprehensive medical, dental, and vision insurance plans.
• Health Savings Account (HSA) options and retirement plans with company match.
• Life insurance, disability coverage, and wellness programs.
• Tuition reimbursement and professional development support.
• Generous and flexible vacation policies to encourage work-life balance.
• An inclusive workplace culture that promotes belonging, cooperation, and growth.
• Opportunities for career progression through challenging projects and skill development.
• Contribute to innovative technology solutions impacting millions globally.

Additional Information

This position is managed by a partnering company that handles the application process and subsequent hiring steps. Applications are reviewed through an AI-assisted system ensuring fair, objective evaluation based on core criteria.

Data privacy is respected and governed under applicable laws, with AI tools assisting the recruitment process without replacing human decisions. Final interview and selection stages are overseen by human resource teams.