Head of Merchandising - Europe

Company Overview

Established in 1991, ANTA Sports is a leading global sportswear enterprise listed on the Hong Kong Stock Exchange. It focuses on professional sports products including footwear, apparel, and accessories, under multiple brand groups: Performance Sports Brands, Fashion Sports Brands, and Outdoor Sports Brands. Its brand portfolio includes ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, JACK WOLFSKIN, and shares ownership in Amer Sports, which holds renowned brands like Arc'teryx, Salomon, and Wilson.

Role Overview

As the Head of Merchandising for Europe, you will spearhead the regional merchandising strategies managing a diverse brand portfolio. Your responsibilities will include product assortment planning, procurement, inventory oversight, and sales enhancement across both offline and online channels. You will work closely with global teams in merchandising, supply chain, retail, and marketing to optimize product availability and commercial results.

Key Responsibilities

• Lead and manage a team focused on merchandising and logistics.
• Oversee merchandising operations for multiple established and upcoming brands within the region.
• Develop and coordinate multi-brand product mixes ensuring alignment with local teams and business targets.
• Manage complete buying cycles including budgeting, launching, and seasonal planning.
• Devise buying strategies, allocate open-to-buy plans, and optimize the product mix for sales and margin goals.
• Continuously monitor sales patterns and adjust strategies to meet business aims.
• Collaborate with Operations and Marketing to boost revenue and reduce inventory excess.
• Utilize data analysis for strategic product planning tailored to market trends.
• Prepare and review regular reports related to purchasing and sales.
• Perform shop visits and participate in trade shows regularly across Europe.

Qualifications and Experience

• More than 10 years of experience in retail, with substantial expertise in buying, planning, and budgeting.
• Proven leadership or managerial background in merchandising or buying roles.
• Deep understanding of European retail market dynamics is essential.
• A bachelor's degree or equivalent professional experience.
• Industry experience preferably in sports, fashion, or consumer goods sectors.
• Mandarin proficiency is advantageous.
• A strong passion for sports is obligatory.

Additional Information

The role involves frequent travel throughout Europe for shop evaluations, trade fairs, and market analysis, with occasional visits to the global headquarters.

Compensation and Compliance

In compliance with the EU Pay Transparency Directive effective from June 7, 2026, the annual salary for this position ranges from €80,000 to €100,000, depending on qualifications and experience. Salary history is not requested during recruitment.

Diversity and Equal Opportunity

ANTA International fosters an inclusive hiring process, ensuring all applicants receive equal consideration without discrimination based on personal characteristics protected by EU and local laws.