Brand Marketing Executive

About the Role

We are seeking an innovative and strategic Brand Marketing Executive to strengthen brand presence, heighten market awareness, and implement effective marketing campaigns both digitally and offline. The ideal candidate should have a passion for branding, digital engagement, partnership development, and marketing initiatives that contribute to business expansion.

Key Responsibilities

• Design and implement brand marketing strategies to boost brand recognition and audience interaction.
• Organize and oversee marketing campaigns on online and offline platforms.
• Manage digital marketing efforts across multiple platforms, including LinkedIn, Instagram, Facebook, Twitter (X), YouTube, and other relevant channels.
• Develop and launch social media campaigns aimed at enhancing brand visibility and increasing audience engagement.
• Maintain a unified brand identity throughout all marketing materials and channels.
• Prepare marketing calendars and develop campaign planning documents.
• Collaborate with design and content teams to create compelling marketing assets.
• Establish and nurture partnerships with educational institutes, businesses, industry associations, and corporate collaborators.
• Plan and execute promotional events such as exhibitions, seminars, webinars, workshops, networking occasions, and product launch events.
• Drive public brand promotion activities to amplify market presence and brand recognition.
• Manage PR activities including media relations, influencer partnerships, and public relations campaigns.
• Work synergistically with the sales department to aid lead generation and further business development.
• Conduct market research and competitor analysis to discover branding and market growth opportunities.
• Ensure brand consistency across all platforms including website content, social media, presentations, brochures, advertisements, and promotional materials.
• Monitor and analyze campaign performance and deliver weekly and monthly marketing reports.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related disciplines.
• Between 1 to 3 years of experience in brand marketing, digital marketing, corporate communications, or business development roles.
• Fresh graduates with excellent communication skills, creativity, and practical marketing knowledge are welcome to apply.
• Exceptional communication, presentation, strategic planning, and relationship management abilities.
• Demonstrated creativity combined with strong execution skills.
• Ability to juggle multiple campaigns, projects, and events concurrently.

Skills and Tools

• Brand Strategy and Positioning
• Digital Marketing
• Social Media Marketing
• Public Brand Promotion
• Campaign Planning and Implementation
• Event Planning and Coordination
• Corporate Communication
• Partnership Development
• Employer Branding
• B2B Marketing
• Public Relations and Influencer Marketing
• Content Planning and Market Research
• Lead Generation Support
• Strong Presentation and Communication Skills
• Relationship Management
• Project Coordination

Familiarity with the following tools is preferred: Canva, Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, Google Workspace, Microsoft PowerPoint, Microsoft Excel, ChatGPT and AI productivity tools, HubSpot or other CRM platforms.