Senior Director of Marketing

Role Overview

This is a senior marketing leadership opportunity with a partner organization hiring in the United States. The role is built for an experienced executive who can shape and scale end-to-end growth strategy in a mission-focused environment. You will lead direct-to-consumer marketing efforts that increase awareness, strengthen engagement, and improve conversion across multiple channels.

The position combines strategic leadership with active execution. You will be responsible for guiding marketing performance, allocating budget wisely, and building a strong team that can deliver measurable business results. Working alongside senior leaders and cross-functional partners in sales, product, and customer success, you will help create a consistent customer journey and a clear market message. The role also includes work on brand positioning, lifecycle marketing, and revenue growth.

Key Responsibilities

• Create and run full-funnel DTC marketing programs that build demand, generate qualified leads, and improve acquisition results.
• Plan and manage marketing budgets with an emphasis on return on investment, operational efficiency, and durable growth.
• Develop multi-channel campaigns with internal teams and external partners to lift engagement and conversion.
• Own go-to-market planning, including positioning, messaging, pricing, packaging, and digital campaign delivery.
• Recruit, coach, and scale a high-performing marketing team while managing performance and development.
• Set KPIs, build reporting structures, and use data to guide marketing decisions.
• Test new channels, tools, and AI-based solutions to improve performance and scalability.
• Keep brand, communications, and customer experience aligned to support a trustworthy market presence.
• Track campaign performance, analyze results, and use insights to improve strategy.
• Partner across teams to strengthen website performance, customer segmentation, and lifecycle marketing.

Required Experience and Skills

• At least 7 years of marketing experience, including 2 or more years in a leadership position managing strong teams.
• Proven background in DTC marketing, growth marketing, and execution across multiple channels.
• Solid experience in performance marketing, brand development, and revenue-focused marketing.
• Strong understanding of analytics, KPIs, attribution, and data-led decision-making.
• Practical experience with marketing automation, CRM platforms, and modern mar-tech stacks.
• Experience in product marketing, including messaging, positioning, and go-to-market planning.
• Ability to work effectively with sales, product, customer success, and external partners.
• Excellent leadership, communication, and organization skills with the ability to grow teams.
• Interest in AI-enabled marketing tools and emerging technology.
• Comfort working in a fast-moving, remote, performance-oriented setting.

Benefits

• Fully remote role with flexible work arrangements.
• Senior leadership position with meaningful strategic influence.
• Chance to build and grow a marketing organization from the ground up.
• Competitive pay for an executive-level responsibility set.
• Exposure to full-funnel DTC growth strategy and modern marketing technology.
• Mission-driven, collaborative environment centered on accessibility and education impact.
• Direct access to senior leadership and company-wide decision-making.
• Culture that values experimentation, learning, and innovation.

Additional Information

This role is posted through a partner company, which will handle applications and the next stages of the hiring process. The partner organization will review applications, run interviews or assessments, and make the final hiring decision.

Data Privacy and Hiring Process Notice

By applying, you agree that your personal data may be processed to evaluate your candidacy and shared with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. You may request access, correction, deletion, or objection to the use of your data at any time.

Artificial intelligence may be used to support parts of the hiring workflow, such as reviewing applications, analyzing resumes, or checking responses for consistency and verification signals. These tools assist the recruitment team but do not replace human review. Final hiring decisions are made by people. For more information about data handling, you may contact the hiring team.