Senior Director Marketing (m/w/d)

About LGC Axolabs

LGC Axolabs works on a new generation of medicines whose active ingredients are based on chemically engineered DNA or RNA. These treatments, known as oligonucleotide or nucleic acid therapeutics, are supported by the company’s long-standing expertise to help clients bring them successfully to market. Several of these therapies are already approved and helping patients with diseases that were once difficult or impossible to treat, and more are introduced every year.

The organization is driven by the belief of “Science for a Safer World” and is looking for people who are ready to contribute in a fast-growing, mission-led environment. LGC Axolabs operates from Petaluma in the US, as well as Kulmbach and Berlin in Germany.

Role Overview

This senior leadership position is designed for a broad marketing leader with end-to-end experience across multiple disciplines, rather than a narrow specialist. The role calls for someone who can shape the marketing direction of the business, build market positioning, and turn strategy into execution.

The selected candidate will guide integrated marketing efforts spanning product marketing, go-to-market planning, customer communications, corporate messaging, digital marketing, and the company website. Success in this role depends on combining strategic judgment with practical delivery while working closely with scientific, business development, and executive stakeholders.

Key Responsibilities

• Lead go-to-market planning for the portfolio of products and services, including CRO, CDMO, oligo offerings, and other business initiatives.
• Work alongside the Business Development team to support market expansion and commercial growth.
• Create value propositions, messaging structures, and competitive differentiation.
• Own the overall marketing strategy and ensure it supports wider business goals.
• Act as a thought partner to senior leaders on brand direction, market positioning, and growth opportunities.
• Coordinate marketing activities across channels and stakeholder groups.
• Set marketing priorities, budgets, KPIs, and performance measures.
• Translate scientific, technical, and commercial topics into clear customer-facing messaging.
• Analyze the market, customers, and competition to uncover opportunities and risks.
• Shape website strategy, content, and user experience.
• Drive digital initiatives such as SEO, content, email, and social media.
• Use digital channels to improve lead generation, engagement, and brand visibility.
• Continuously improve website performance.
• Work closely with Business Development, Program Management for CRO and CDMO, scientific teams, and leadership.
• Serve as a central marketing contact across the organization.
• Manage outside agencies, consultants, and marketing vendors when needed.

Requirements

• Master’s degree in Marketing, Business Administration, Life Sciences, Communications, or a related discipline.
• Extensive background in senior marketing leadership positions.
• Proven ability to build and deliver integrated marketing and go-to-market plans.
• Wide-ranging marketing experience covering branding, communications, digital marketing, product marketing, and customer engagement.
• Strong strategic mindset paired with a practical, execution-focused approach.
• Excellent communication and stakeholder management abilities.
• Experience in life sciences, biotechnology, healthcare, diagnostics, or a similar sector is strongly preferred.

Additional Information

LGC is a global life science tools company that provides critical components and solutions for high-growth application areas in human healthcare and applied markets. Its portfolio includes tools for genomic analysis and quality assurance, which are often built into customer products and workflows and are valued for their quality, performance, and breadth.

Values

• Passion
• Curiosity
• Integrity
• Brilliance
• Respect

Equal Opportunities

LGC is committed to fair treatment in hiring and employment. Applicants and employees are considered on the basis of their individual abilities and are not judged by age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender identity or reassignment, marital or civil partnership status, pregnancy or maternity, religion, or belief. Recruitment decisions are made without discrimination based on gender, sexual orientation, marital status, color, race, nationality, ethnic origin, religion or belief, age, or trade union membership.