Senior Designer - Beauty

About the Role

ZURU Group invites a passionate and skilled Senior Designer to join its Beauty vertical design team. In this leadership capacity, you will oversee the creative vision for a diverse range of beauty cosmetics brands, managing the visual identity and creative deliverables from concept inception through to market introduction.

This position demands extensive knowledge of beauty, lifestyle, and consumer brand design, coupled with the ability to transform cultural movements, consumer data, and industry standards into unique, exemplary creative work.

Key Responsibilities

• Establish and uphold the creative excellence standards for the portfolio by guiding and mentoring team members to foster their professional development.
• Advocate for strong creative judgments to ensure each brand possesses a unique and recognizable visual statement.
• Initiate and lead creative brainstorming sessions to enhance brand portrayal across the portfolio.
• Direct junior designers and nurture a collaborative, innovative working culture.
• Manage the art direction for the beauty cosmetics brands, determining visual strategies for all brand communications beyond packaging.
• Oversee the full lifecycle of 360-degree campaign creation for brand launches, spanning from conceptualization and visual strategies to photography direction and production of social, digital, and retail materials.
• Coordinate and organize brand assets for campaigns, social media, digital, e-commerce, and advertising platforms.
• Commission third-party creatives such as photographers and agencies for campaign executions.
• Balance multiple projects efficiently and ensure timely delivery from concept to completion.
• Explore and integrate innovative creative processes and formats to enhance design outcomes.
• Develop comprehensive brand guidelines specifying tone, visual style, content principles, and photographic approach for each brand.
• Create distinctive brand universes that resonate with target audiences and stand out in the market.
• Maintain brand consistency and uphold brand integrity throughout all promotional communications as the brands move toward launch.
• Gain in-depth understanding of marketing campaigns, strategic positioning, and audience demographics across the beauty portfolio.
• Communicate creative ideas, brand concepts, and strategies effectively to brand managers and senior leadership.
• Establish and sustain productive relationships with internal departments and external collaborators to ensure successful project delivery.
• Collaborate closely with the broader Edge design team and cross-functional partners including marketing, product development, packaging, and content teams to achieve unified and brand-aligned consumer interactions.

Qualifications and Skills

• Possess 5 to 8 years of professional experience in design leadership or creative roles, preferably within beauty, lifestyle, wellness, fashion, FMCG, or consumer brand launches.
• Proven track record in leading and mentoring design teams, managing creative direction across several brands concurrently.
• Deep understanding of beauty and personal care aesthetics, brand identity, content creation, and customer-centric design.
• Expertise in Adobe Creative Suite, notably InDesign, Illustrator, Photoshop, as well as proficiency with Figma.
• Experience in developing brands from foundational stages through to commercial launch.
• Skill in interpreting marketing briefs to produce creative solutions that align with brand goals while being innovative and commercially viable.
• Strong communication capabilities and a cooperative working style with stakeholders and external creative partners.
• Exceptional attention to detail, organizational skills for file and task management, and the ability to prioritize to meet deadlines effectively across multiple simultaneous projects.
• Hands-on experience directing photographic content focused on beauty campaigns, including managing shoots and collaborating with creatives.