Marketing Manager - Baby

Company Overview

ZURU Edge is part of ZURU, a dynamic company founded in 2003 by entrepreneurs Nick and Mat Mowbray. ZURU has rapidly expanded to over 5,000 team members across 30+ countries and operates divisions in toys, FMCG, and construction technologies. Its baby product vertical represents one of its major growth areas.

Role Summary

As the Marketing Manager for the Baby team, you will take lead responsibility for global and local marketing initiatives. You will spearhead strategic marketing plans, product launches, influencer campaigns, digital and PR activities, and manage retail partnerships to ensure impactful brand growth across your markets.

Key Responsibilities

• Collaborate with the Marketing Director to oversee and implement global Baby brand initiatives while managing local market marketing strategies.
• Execute international paid advertising campaigns and adapt content for cultural and market relevance locally.
• Manage the launch processes of new products across various marketing platforms with consistent high-quality delivery.
• Monitor and enhance digital marketing campaign performance by working closely with internal teams.
• Lead influencer seeding projects in cooperation with global influencer strategists, including outreach and content management.
• Coordinate PR and event campaigns by guiding agencies toward editorial and experiential marketing objectives.
• Act as the main liaison for significant retail partners, driving retail media strategies and managing product listings.
• Oversee marketing budgets ensuring precision and strategic alignment.
• Handle operational marketing duties including customer service coordination, stock control, and invoicing within your markets.
• Deliver bi-monthly comprehensive updates to relevant stakeholders.
• Analyze campaign results to extract insights and propose improvements for future marketing activities.

Candidate Requirements

• Between 4 to 8 years of hands-on experience in brand marketing in FMCG sectors, in-house roles, or fast-paced agency environments.
• Proficiency in brand management, 360-degree marketing strategies, retail marketing, and campaign management is highly valued.
• Strong team player with excellent communication and collaboration skills, contributing positively to team culture.
• Exceptional organizational abilities capable of prioritizing multiple tasks and meeting tight deadlines.
• Energetic, creative, solution-oriented, and proactive with a strong drive to achieve results.
• A strategic thinker with curiosity and a desire to continuously improve ideas and outcomes.
• Committed to fostering a supportive and open working environment.
• Based in Auckland, able to contribute to and thrive within the local office culture at ZURU.

Life at ZURU

ZURU is dedicated to innovative growth and transforming multiple industries utilizing automation and disruptive strategies. The company fosters a culture of excellence, teamwork, learning, and high performance, supporting employees to achieve their career goals. It offers global opportunities, health benefits, competitive salaries, and a vibrant office environment supplied with amenities such as fresh fruit and coffee.

Additional Information

• Location: Auckland office, New Zealand
• Employment: Full-time, onsite