Senior Brand Director

About the Role

Join the pioneering local delivery platform, Delivery Hero, headquartered in Berlin and active in approximately 65 countries globally. We are searching for a Senior Brand Director to lead the branding efforts for three major brands—foodpanda, foodora, and Yemeksepeti—across 17 markets in Europe, Turkey, and APAC. This role involves comprehensive brand management, including strategy, creative execution, media planning, and brand analytics.

Key Responsibilities

• Create and uphold a unified yet locally relevant brand identity that resonates across all markets for multiple brands.
• Develop core unique selling propositions and communication plans, including those for different business lines like quick commerce and subscription services.
• Lead media strategies covering planning, buying, and optimizing spend to enhance reach and frequency regionally.
• Drive essential brand metrics such as brand awareness and top-of-mind recall, ensuring excellent engagement and click-through rates on marketing materials.
• Set the creative tone and visual style to increase user engagement by working closely with both internal teams and external agencies.
• Oversee creative production disciplines including graphic design, videography, and photography to maintain brand consistency and distinct brand identities.
• Lead brand research efforts to monitor brand health, extract consumer insights, and adjust strategies across diverse regions.
• Manage and motivate a cross-functional team and coordinate effectively with agency partners.
• Administer extensive budgeting responsibilities ensuring optimal allocation and business impact of brand and media investments.

Required Qualifications

• Minimum of 15 years' experience managing multinational consumer brands and leading brand strategy and cross-functional teams.
• Demonstrated success in handling brands over multiple regions, preferably Europe, Turkey, and APAC.
• Strong expertise in media strategy, media purchasing, and transforming consumer data into actionable branding efforts.
• Business-oriented mindset focused on achieving both immediate marketing KPIs and long-term brand equity.
• Proven strategic and creative leadership abilities throughout the entire creative development cycle.
• In-depth design knowledge and understanding of modern production workflows.
• Exceptional operational skills with attention to detail managing complex multi-market operations.

Additional Information

We are committed to diversity and inclusion, embracing applicants regardless of race, religion, gender identity or expression, sexual orientation, age, marital or disability status, and other unique personal attributes. Candidates requiring accommodations during the interview process are encouraged to contact our Inclusion Officer. We give preferential consideration to severely disabled applicants with equal qualifications. You are welcome to share your pronouns to be respectfully addressed from the outset.