Head of Performance Marketing

About the Role

foodpanda, part of the global Delivery Hero Group, is a leading local delivery platform operating across approximately 65 countries. Headquartered in Berlin and publicly traded on the Frankfurt Stock Exchange, we strive to deliver fast, simple, and delightful experiences to customers. We invite a passionate and experienced Head of Performance Marketing to join our regional team and influence marketing strategies across APAC and Europe.

Key Responsibilities

• Lead and nurture a team of performance marketers by setting strategic directions, providing coaching, and creating a collaborative and inclusive culture.
• Own the end-to-end performance marketing strategy, executing and optimizing impactful campaigns across paid search and social platforms.
• Manage marketing budgets proactively, pacing spend to targets and reallocating funds to maximize return on investment.
• Drive creative enhancement by leading ad creative strategies, conducting creative tests, and applying performance feedback to elevate ad relevance and efficiency.
• Utilize AI and automation technologies to streamline marketing operations such as campaign setups, bidding, reporting, and creative refinements.
• Collaborate cross-functionally and across regions to design, launch, and monitor integrated evergreen campaign initiatives.
• Identify growth opportunities through experimental approaches, presenting insightful, data-driven recommendations to improve customer acquisition, engagement, and retention.
• Continuously monitor campaign effectiveness and benchmarks, leveraging insights to develop industry-leading marketing practices.
• Analyze performance data across channels to inform optimizations in channel mix and budget allocation.
• Produce comprehensive analytics on media effectiveness, ROI, and marketing channel performance.

Required Qualifications

• More than 6 years of direct experience managing performance marketing campaigns for web and app platforms across leading channels such as Google, Apple, Meta, or TikTok, demonstrating innovation and success in channel management.
• Experienced leadership in managing and developing marketing teams with a focus on teamwork, clear communication, and respect.
• Specific expertise in app performance marketing (Google App Campaigns, Apple Search Ads) and paid social advertising; familiarity with both search and social channels is highly advantageous.
• Strong competency in creative optimization processes, including testing and iteration based on performance data.
• Proficient with analytics and tracking tools such as Google Analytics, Adjust, and Appsflyer.
• Knowledgeable in both pixel- and app-based tracking methods, with the capability to troubleshoot tracking and ad operation challenges impacting campaign performance.
• Experience managing substantial marketing budgets with demonstrated success in campaign scaling and optimization.
• Understanding and experience in A/B testing, multivariate experiments, and measuring incrementality.
• Highly analytical mindset enhanced with creative problem-solving abilities, skilled at multitasking and prioritizing in fast-paced settings.
• Excellent interpersonal and communication skills suitable for senior management interactions.

Additional Information

• Opportunity to operate across multiple markets including APAC and Europe.
• Join a fast-growing company that supports innovation and impactful contributions.
• Work under supportive leadership and with a diverse, collaborative team globally.
• Encouraged to experiment with new ideas and challenge conventional approaches.
• Flexible hybrid working arrangements combining office and home environments.
• Enjoy benefits such as food vouchers, exclusive foodpanda perks, wellness programs, and more to support your well-being.