Sales and Marketing Manager

About Brooks Hotel

Situated in Dublin’s Creative Quarter, Brooks Hotel is a distinguished 4-star boutique hotel featuring 100 recently renovated guest rooms that blend elegance with comfort. The property boasts signature amenities such as the 62 Drury Street Bar & Brasserie, a private cinema, curated lounges, and exclusive meeting rooms, catering to both leisure and business travelers seeking an authentic and upscale Dublin experience.

Role Overview

The Sales & Marketing Manager will be pivotal in shaping and implementing the hotel's commercial strategy to boost revenue streams, enhance brand visibility, and cement Brooks Hotel's status among Dublin’s premier boutique accommodations. Collaborating with cluster teams, this leadership role encompasses oversight of all sales operations, digital marketing efforts, brand communications, partnerships, and revenue initiatives, while upholding the standards of the MHL Hotel Collection brand.

Key Responsibilities

• Develop and execute yearly sales plans targeting room bookings, food and beverage, events, and ancillary revenue.
• Proactively identify and manage key client accounts across corporate, leisure, Meetings, Incentives, Conferences, and Exhibitions (MICE), and luxury travel sectors.
• Conduct ongoing sales visits, client engagements, site tours, and attend industry trade shows.
• Coordinate with the Revenue Manager on pricing strategies, forecasting, distribution, and market insights.
• Create tailored packages, seasonal promotions, and market-specific campaigns aligned with commercial objectives.
• Lead all marketing functions, including digital campaigns, content development, website maintenance, and consistent brand messaging.
• Manage social media strategies to reinforce the hotel's boutique identity with quality content.
• Oversee creative assets production such as photography and videography to support visual branding.
• Administer the annual marketing budget effectively.
• Establish and nurture relationships with media, influencers, tourism boards, and brand collaborators.
• Manage public relations activities including press releases, media visits, and storytelling initiatives to promote the hotel’s premium positioning.
• Collaborate across departments to incorporate guest feedback into product and service enhancements.
• Support new guest experiences, food and beverage concepts, and unique in-house events like cinema screenings and seasonal menus.
• Monitor competitor activity and analyze industry trends to maintain a market-leading position.

Required Skills & Experience

• Between 3 and 5 years of experience in sales and marketing within the hospitality industry, preferably luxury or boutique hotels.
• Demonstrated success in meeting revenue targets and expanding market share.
• Proficient in digital marketing strategies and tools.
• Strong communication, presentation, and negotiation capabilities.
• Innovative, commercially oriented, highly organized with strategic mindset.
• Adept at cultivating and sustaining client and stakeholder relationships.
• Experience in the Dublin or broader Irish hospitality market is advantageous.

Personal Attributes

• Professional, warm demeanor reflecting the hotel's boutique service philosophy.
• Creative with an eye for design and compelling brand storytelling.
• Self-driven, results-oriented, and confident in working independently.
• Team-oriented and positive contributor to organizational culture.

Benefits

• Competitive remuneration package including performance bonuses and pension contributions.
• Contributions toward health and wellness expenses.
• Career growth opportunities within the MHL Hotel Collection.
• Employee discounts across the MHL Hotel Collection properties.
• Complimentary meals during shifts and wellness programs.

Additional Information

Only candidates whose experience and profiles closely match the role requirements will be contacted due to high application volume. We appreciate the interest and time of all applicants.