Product Marketing Specialist

About the Role

We are seeking a dynamic Product Marketing Specialist to join our marketing team in Bhubaneswar, Odisha. This position involves shaping the messaging and positioning of our products along with their features and preparing effective sales materials.

Key Responsibilities

• Take ownership of product messaging and positioning tailored to the overall market and targeted industry sectors.
• Adapt our core platform vision to appeal to specific customer personas and industry verticals through compelling and insightful messaging that highlights product innovation and thought leadership.
• Lead critical product marketing activities including competitive analysis, market research, and new product releases.
• Communicate product and feature updates along with competitive insights by managing content on the product website, product pages, and sales collateral.
• Enable sales teams by conveying the Muvi product value propositions and crafting sales tools such as landing pages, brochures, and presentations to streamline the selling process.
• Collaborate with the broader marketing team to plan and execute product marketing campaigns such as webinars, branding initiatives, and videos.
• Plan and manage communication for product launches, coordinating cross-functional efforts.
• Analyze website user behavior and customer journey to propose strategies for boosting onsite conversions, enhancing user retention, reducing bounce rates and exits, increasing engagement metrics like time-on-site and pages per session, and improving lead generation efficiency.

Qualifications and Skills

• Openings available for junior to senior levels with 2 to 8 years experience in product marketing, specifically for SaaS products.
• Exceptional verbal and written communication skills with collaboration abilities; writing samples will be required.
• Proven experience in writing product marketing briefs and relevant documentation.
• Experience managing WordPress websites is a plus.
• Familiarity with analytics platforms including Google Analytics, Hotjar, and tools for analyzing user behavior and user journeys.
• Technical acumen appropriate for B2B/enterprise software products.
• Strong analytical mindset paired with strategic thinking, capable of converting data insights into creative and impactful marketing messaging and content.