Product Marketing Lead - Trade

About the Role

We are recruiting on behalf of a partner company based in Germany, seeking a Product Marketing Lead focused on Trade products within a globally distributed, remote-first team. This strategic position involves driving product marketing efforts for advanced trading solutions in digital finance, focusing on positioning, go-to-market planning, and sustained user growth.

You will collaborate closely with Product, Growth, Analytics, Brand, and Business Development teams, transforming market intelligence into impactful campaigns designed to enhance adoption, engagement, and retention. The role encompasses influencing product strategy, leading major launches, and fostering trusted user experiences in a swiftly evolving technological landscape with products serving millions globally.

Key Responsibilities

• Create and implement comprehensive go-to-market plans for trading products and features, encompassing market research, positioning, launch execution, and ongoing optimization.
• Work in partnership with Product teams to shape roadmap priorities leveraging customer feedback, market analyses, and competitor insights.
• Lead the launch process crafting compelling messaging, positioning, and marketing strategies tailored to target audiences.
• Manage lifecycle marketing programs to boost product visibility, user activation, participation, retention, and trading volume.
• Collaborate with Growth and Analytics to uncover opportunities for improving user journeys and enhance conversion rates through data-driven efforts.
• Define measurable success criteria, monitor campaign effectiveness, and iteratively optimize marketing strategies based on data outcomes.
• Coordinate initiatives across Product, Brand, Communications, Customer Support, Business Development, and other teams ensuring seamless collaboration.
• Reinforce brand reliability by maintaining consistent messaging across channels while supporting educational, community, and influencer engagement activities.

Required Qualifications and Experience

• A minimum of 6 to 8 years in product marketing, preferably within fintech, cryptocurrency, blockchain, or fast-growing tech sectors.
• Proven success in managing complex product launches and lifecycle marketing initiatives driving tangible business results.
• Strong strategic mindset with the capacity to simplify and communicate complicated technical concepts effectively to customers.
• Excellent analytical competence, experienced in leveraging data and market insights for informed marketing and product decision-making.
• Demonstrated ability to collaborate cross-functionally and manage multiple priorities effectively.
• Exceptional communication, stakeholder engagement, and project leadership skills.
• Passion for Web3, decentralized finance (DeFi), blockchain technologies, and digital asset trading; hands-on industry experience is highly desirable.
• Experience with marketing perpetual trading, prediction markets, real-world assets, or products targeted at Asian markets is an advantage.

Compensation and Benefits

• Competitive salary package commensurate with location, skills, and expertise.
• Performance bonuses and equity participation opportunities.
• Comprehensive healthcare and benefits offerings.
• Fully remote work environment with a flexible and globally distributed team.
• Unlimited paid leave and company-wide wellness days.
• Access to continuous learning and professional development through online platforms.
• Opportunity to engage with innovative technologies in the growing Web3 ecosystem.
• A background check will be part of the final hiring process.

Additional Information

This role is part of a partner company's recruitment process, where application evaluation and next steps are managed internally by the hiring entity. Applications are reviewed through an AI-driven system designed to match candidates fairly based on core requirements, followed by selection and human-led interviews.

Applicants' personal data will be processed under legitimate interest and GDPR compliance, including the use of AI tools to assist recruitment but without replacing human judgment. Candidates wishing to inquire further about data processing can request additional information.