Marketing Executive

About Expend

Expend is an innovative fintech startup based in London that aims to modernize how companies handle expenses. Our comprehensive platform automates processes including receipts, mileage tracking, invoicing, tax reporting, and smart payment cards. By replacing outdated systems, we help finance teams save time and gain control.

Role Overview

We are seeking a driven Marketing Executive to become part of our expanding marketing division. This practical position offers experience in content creation, demand generation, and product marketing as you contribute to campaigns and grow alongside our company. Though primarily remote, the role requires monthly visits to our London office. The team values creativity, curiosity, and initiative, providing a dynamic environment where priorities may adjust with the business and product development.

Key Responsibilities

• Collaborate daily with the Head of Marketing on various projects to ensure consistent messaging and aligned goals.
• Produce and polish content across multiple channels, including blogs, emails, social media, and landing pages, maintaining Expend's brand voice.
• Support marketing initiatives such as email campaigns, social media, website content, events, webinars, and paid advertising.
• Assist in lead generation activities like campaign setup, webinar promotion, and post-event follow-up.
• Contribute to product launches by creating explanatory content, FAQs, feature pages, and campaign copy focused on clear, benefit-driven messages.
• Collaborate with sales to produce useful collateral including one-pagers, case studies, comparison sheets, and nurture emails.
• Adapt long-form materials into concise assets such as LinkedIn posts, email excerpts, and advertisements.
• Conduct research on competitors and market trends to guide positioning and messaging.
• Help monitor campaign outcomes, tracking metrics like traffic, leads, conversion rates, and email engagement.

Candidate Profile

• 1-3 years of experience in marketing, including internships or placements.
• Excellent writing skills with strong attention to detail.
• Creative mindset eager to contribute ideas.
• Self-starter who proactively asks questions and remains organized under deadlines.
• Fast learner capable of quickly adapting to new tools and processes.
• Interested in B2B SaaS, fintech, or expense management sectors.
• Must be based in the UK and eligible to work there.

Preferred Skills

• Practical experience with marketing platforms such as HubSpot, Canva, Contentful, Navattic, Intercom, Google Analytics, Google Ads, Google Tag Manager, and Figma.
• Familiarity with AI tools like Claude or ChatGPT for workflow structuring and productivity enhancement.
• Portfolio or examples of previous content or campaign work.

Benefits and Culture

• Competitive salary package.
• Option for full-time or four-day workweek to support work-life balance.
• Opportunity to participate in company share options.
• Flexible remote working with access to a London coworking space.
• Inclusive and open-door culture promoting approachability.
• Continuous training, mentorship, and career development.
• Chance to contribute meaningfully within a vibrant and ambitious company.
• 25 days of annual leave plus bank holidays.
• Supportive maternity and paternity leave policies.
• Regular social events including monthly team gatherings and seasonal celebrations.

Interview Process

• Initial introductory call with a brief task.
• Interview with the Head of Marketing.
• Final interview involving Marketing team member and an executive.

Additional Information

This role reports directly to the Head of Marketing. The nature of the position means responsibility areas will evolve, and support will be provided to prioritize tasks appropriately.