Product Marketing Manager - Commerce and Branding, TikTok Singapore

About the Role

The Product Marketing Manager will operate within TikTok's Product Solutions & Operations (PSO) team, a hub focused on expanding TikTok's advertising product offerings through strategic planning and market-informed feedback. This team collaborates extensively across sales, marketing science, solution engineering, and global marketing divisions, fostering an environment that values agility, curiosity, and problem-solving.

Based in Singapore, this role is part of the Japan, Singapore, and Korea Product Marketing group within PSO, dedicated to driving the go-to-market approach for advertising solutions tailored to the APAC region. Candidates with experience in digital media product marketing and app marketing will find this position ideal. Key to success in this role is self-motivation, project prioritization skills, and the ability to influence diverse cross-functional teams.

Key Responsibilities

• Take full ownership of product growth and usage for TikTok's advertising and measurement tools within Commerce and Branding sectors throughout South Korea and Japan, focusing on delivering tangible business results.
• Collaborate closely with sales units to analyze performance metrics, market trends, and advertiser feedback to create scalable, data-driven growth strategies.
• Formulate data-informed strategies and manage go-to-market initiatives in partnership with sales leaders, business marketing, and product marketing at regional and global levels to establish long-term growth targets and execution frameworks.
• Utilize experimentation, data analytics, and market reviews to pinpoint and capitalize on growth prospects while refining product positioning to generate additional revenue streams.
• Develop and execute impactful product enablement resources, such as sales training and analytic-driven marketing materials, to boost product adoption and efficacy.
• Serve as the liaison for market and advertiser insights, funneling customer intelligence and local market data back to product teams to influence product roadmaps and feature prioritization.

Qualifications

• A minimum of a bachelor's degree with over five years of experience in product marketing, product strategy, digital advertising, or adjacent roles.
• Demonstrated aptitude for data-driven decision-making to tackle complex business challenges and stimulate growth.
• Proven skills in managing and aligning cross-functional stakeholders within a dynamic, matrixed organizational setting.
• Strong strategic thinking abilities, capable of converting data insights into actionable plans and programs.
• Excellent ability to prioritize, solve problems, and manage multiple tasks independently, particularly in ambiguous contexts.
• Robust commercial understanding, including expertise in market analysis, creating business cases, and leveraging analytics for product and marketing decisions.

Preferred Experience

• Hands-on experience with commerce or branding-oriented advertising products.
• Comprehensive knowledge of digital marketing ecosystems, advertiser goals, and industry developments, especially within performance-driven segments.
• Advanced analytical and quantitative skills with a passion for addressing business growth challenges through data and experimentation.

Why Work at TikTok

TikTok is the premier platform for short-form mobile video, committed to inspiring creativity and joy globally. With headquarters in Los Angeles and Singapore and offices worldwide, TikTok fosters an innovative environment where diverse teams collaborate to create and grow impactful products. The company champions curiosity, humility, resilience, and an "Always Day 1" mindset to drive continual innovation and meaningful progress.

Diversity and Inclusion

TikTok is devoted to cultivating an inclusive workplace that values diverse skills, experiences, and perspectives, mirroring the global communities it serves. The organization actively embraces diverse voices and creates environments where employees feel celebrated and empowered.