- Experience
- 5+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Education
- Bachelor’s degree
- Eligibility
- Candidates with a bachelor’s degree or higher and at least 5 years of experience in product marketing, product strategy, digital advertising, or a related area are eligible. Experience with commerce or branding advertising products, digital marketing ecosystems, and analytical problem solving is pr…
- Resume
- Required to apply
Where you'll work
Job description
Role overview
This position sits within the Product Solutions & Operations (PSO) organisation and is focused on leading product marketing for advertising solutions in APAC. The role partners closely with in-market sales teams and global product teams in a fast-growing environment. It is a full-time role based in Singapore.
Team introduction
The PSO team supports ad product growth by shaping product strategy, planning launches, and feeding market insights back to global product teams so the advertising suite keeps improving. The group works cross-functionally with Advertising Sales, Marketing Science, Solutions Engineering, Global Business Marketing, and other internal partners. It is an agile team for people who enjoy solving problems, thinking strategically, and working hands-on.
What you will do
- Take ownership of growth and adoption for TikTok advertising and measurement solutions across Commerce and Branding segments in South Korea and Japan, with accountability for commercial outcomes.
- Use data and performance insights to improve business results, working with Sales teams to turn advertiser feedback, market signals, and results into repeatable best practices.
- Create insight-based strategy and go-to-market programs with Sales leadership, Business Marketing, and regional/global Product Marketing teams, including long-term goals and execution plans.
- Apply experimentation, analytics, and market research to find expansion opportunities, sharpen product positioning, and increase revenue in key verticals.
- Build and deliver product enablement assets such as sales training and marketing materials that help drive adoption and improve performance.
- Represent the market and advertiser perspective to Product teams by consolidating customer feedback, competitive intelligence, and local data to shape product strategy, roadmap decisions, and feature development.
Requirements
The ideal candidate brings a strong product marketing background in digital media and advertising, along with the ability to work independently and influence stakeholders across functions.
- Bachelor’s degree or higher, plus at least 5 years of experience in product marketing, product strategy, digital advertising, or a closely related area.
- Demonstrated ability to make data-led decisions and use insights to solve complex business challenges and support growth.
- Proven experience influencing and aligning stakeholders in a matrixed and fast-paced environment.
- Strong strategic thinking, with the ability to turn analysis into clear programs, plans, and actions.
- Good prioritisation, problem-solving, and multitasking skills, with comfort working independently in uncertain situations.
- Strong commercial judgment, including market research, analytics, and business case development for product and go-to-market choices.
Preferred background
- Experience with commerce or branding advertising products is an advantage.
- Solid understanding of digital marketing ecosystems, advertiser goals, and market trends, especially in performance-oriented categories.
- Advanced analytical and quantitative capability, with a strong interest in using data and experimentation to solve growth problems.
About the company
TikTok is a major short-form mobile video platform with a mission to inspire creativity and bring joy. Its global headquarters are in Los Angeles and Singapore, with additional offices in major cities including New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why this workplace
The company emphasizes creativity, curiosity, humility, and impact in a rapidly growing technology environment. It promotes an “Always Day 1” mindset, continuous iteration, resilience, and collaboration to create value for users and communities.
Diversity and inclusion
The organisation says it is committed to building an inclusive workplace where people are valued for their skills, experiences, and perspectives. It aims to reflect the diverse communities its platform serves and encourages candidates who share that commitment.