Product Manager Lead - Entertainment and Travel Advertising

About the Role and Team

TikTok is revolutionizing advertising and e-commerce on a leading global platform. Within TikTok's Monetization Product organization, the Content and Service Ads team is searching for a Product Leader to define and execute visionary advertising products focused on web advertisers as well as travel and entertainment sectors. The goal is to position TikTok as the foremost platform for these verticals by delivering scalable, data-driven solutions that drive advertiser growth, enhance performance, and deliver lasting business value.

Key Responsibilities

• Establish and guide the long-term product vision, strategy, and roadmap for Web Ads and open-loop e-commerce advertising targeting travel, entertainment, and web advertiser segments.
• Take ownership of core business outcomes, including revenue expansion, advertiser satisfaction, retention, and broad platform usage, ensuring sustainable and scalable product growth.
• Lead, develop, and inspire high-performing product management teams fostering a culture of innovation, customer focus, operational excellence, and accountability.
• Collaborate with executives and cross-functional partners to align product investments with organizational goals and market opportunities.
• Drive creation of scalable, machine learning-powered advertising products that enhance advertiser results and maximize return on ad spend (ROAS).
• Manage cross-disciplinary teams involving engineering, data science, design, operations, sales, and marketing to deliver full product lifecycle solutions from conception through launch and continuous improvement.
• Develop frameworks to identify market opportunities, customer challenges, and emerging industry trends, translating insights into impactful product strategies.
• Promote advertiser-centric innovation through advanced capabilities in targeting, optimization, attribution, measurement, and product matching.
• Ensure compliance with evolving privacy regulations and industry standards while advocating responsible and effective use of advertising data.
• Build strong collaborations across Targeting, Attribution, Optimization, Insights, and other platform teams to unlock new functionalities and enhance global advertising performance.
• Act as a thought leader and advocate for travel, entertainment, and web advertising ecosystems, influencing product directions within the broader monetization organization.

Required Qualifications

• Bachelor's degree in Computer Science, Engineering, Mathematics, Statistics, or related technical disciplines.
• At least 5 years of product management experience with proven leadership on advertising technology products and teams.
• Proven track record in defining product vision, strategy, and delivery of large-scale advertising, monetization, or machine learning-driven products.
• Extensive knowledge of the digital advertising sector, including ad delivery, targeting, attribution, optimization, and measurement systems.
• Strong familiarity with the travel, entertainment, and web advertising industries and their evolving requirements.
• Experience leading global, cross-functional initiatives spanning engineering, data science, sales, operations, and business stakeholders.
• Fluency in both English and Mandarin is mandatory to efficiently communicate with global and Chinese-speaking markets and partners, facilitating cultural understanding and business transactions.

Preferred Qualifications

• Advanced degrees such as MBA or Master's in relevant areas.
• Experience managing product organizations in fast-growing technology companies or dynamic environments.
• In-depth knowledge of web advertiser requirements, performance marketing, and e-commerce advertising solutions.
• Experience scaling advertising products internationally across multiple markets.
• Demonstrated capability to align organizations and influence company-wide product strategy.

About TikTok

TikTok is the premier short-form mobile video platform with a mission to inspire creativity and bring joy worldwide. Headquartered in Los Angeles and Singapore, TikTok also maintains offices in multiple global cities. The company values innovation, diversity, and teamwork to achieve its goals.

Diversity and Inclusion

TikTok fosters an inclusive work environment that values diverse skills, experiences, and perspectives. The company is dedicated to reflecting the communities it serves and promoting a culture of creativity, collaboration, and respect.