Mountain Sport Social Media Lead

Role Overview

The Mountain Sport Social Media Lead is responsible for crafting and delivering compelling stories about mountain sports on social media platforms. This position supports social content planning, publication, community engagement, and storytelling across disciplines such as climbing, snow sports, trail running, and mountain biking. The role is based in Ventura, CA, with a hybrid work model involving on-site presence Tuesday through Thursday, and remote work on other days.

Key Responsibilities

• Develop, schedule, and publish engaging content on Instagram, TikTok, YouTube, and emerging social media channels.
• Drive storytelling initiatives tied to campaigns, product launches, athlete partnerships, films, events, and environmental efforts.
• Identify and seize opportunities to produce timely, relevant content that resonates with mountain sport audiences.
• Create and curate live and field content through commissioning or collaboration with athlete ambassadors and community events.
• Lead day-to-day channel management and active community engagement, interacting with followers, athletes, creators, and partners.
• Stay attuned to trends, cultural moments, and conversations in mountain sports to maintain an authentic and inclusive social presence.
• Analyze content performance data to optimize engagement and growth strategies.
• Work cross-functionally with marketing, creative, editorial, PR/communications, retail, and customer experience teams to align storytelling and campaigns.

Who We Seek

• A passionate participant in mountain sports with deep cultural and community connections in climbing, skiing, snowboarding, trail running, or mountain biking.
• An individual with keen social media instincts, cultural empathy, and a strong sense of what content resonates and how to adapt brand messaging authentically.
• A strategic thinker blending creativity with data-driven analysis to refine content and engagement approaches.
• A self-directed yet collaborative professional comfortable working in dynamic environments involving multiple stakeholders.
• An editorially meticulous storyteller with excellent judgment, attention to voice, quality, pacing, and digital experience building.

Qualifications and Experience

• A minimum of 2 to 5+ years in social media management, content marketing, digital storytelling, or community management, preferably in outdoor, sporting, editorial, or lifestyle industries.
• Proven experience managing brand social media accounts with expertise in platforms like Instagram, TikTok, YouTube, and newer channels.
• Skilled in building content calendars, executing publishing workflows, and engaging online communities.
• Familiar with social media tools such as Sprout Social or comparable analytics and management platforms.
• Excellent organizational capabilities, project management skills, and attention to detail.
• Experience working collaboratively across teams and managing creative and community-driven content initiatives.
• Authentic links to mountain sport communities through prior professional work or personal activities.

Compensation and Benefits

The annual salary range for this role is $100,000 to $105,000 USD, reflective of location-specific market data, experience, and skills. Patagonia offers a comprehensive benefits package including medical, dental, vision, retirement plans, and leave policies, varying slightly by employment type.

Additional Information

• The position is hybrid: standard office days are Tuesday through Thursday, with remote work on other days.
• Employees may be asked to attend additional in-person meetings or team events as necessary.
• Patagonia fosters a positive, inclusive workplace emphasizing professional and respectful collaboration among employees, customers, and vendors.
• Equal opportunity employment is provided without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or other protected categories.