Social Media, Content & Community Lead

About LeMieux

LeMieux is the UK's fastest-growing equestrian and lifestyle brand with a thriving global community, renowned for its innovative and passionate approach. Established in 2006 and based in Romsey, the company is expanding its diverse team of over 150 talented professionals who share a dedication to excellence. LeMieux fosters a fast-paced, creative culture emphasizing innovation, collaboration, and problem solving, catering to both equestrians and enthusiasts worldwide.

Role Overview

We are seeking a highly motivated Social Media, Content & Community Lead to energize and grow our social presence, engage communities, and drive brand relevance across key platforms including Instagram, Facebook, TikTok, YouTube, and our own LeMieux app. This role blends creativity, strategic insight, and community management to deliver compelling content, nurture authentic influencer partnerships, and translate social analytics into actionable outcomes.

Key Duties and Responsibilities

• Devise and implement social-first campaigns focused on engagement, audience reach, and relevance, aligned with overall company marketing plans.
• Manage all social media platforms, overseeing content planning, scheduling, and posting using tools like Hootsuite.
• Stay updated on social media trends and platform changes to maintain fresh, optimized content suited to each channel; proactively suggest and adopt new platforms when appropriate.
• Create original and responsive content—videos, images, and posts—both independently and collaboratively within the creative and marketing teams.
• Write detailed content briefs, coordinating production from concept through to publishing.
• Engage actively with the community on social channels and the company app, moderating discussions, addressing feedback, and promoting positive brand sentiment.
• Identify and cultivate relationships with new influencers, support collaborations, and manage influencer-related activities and production.
• Analyze social media data to monitor engagement, reach, sentiment, and community growth, producing in-depth reports and insights to inform strategy adjustments.

Candidate Profile and Required Skills

• Demonstrable experience in social media, content creation, and community management with proven results in boosting engagement.
• Experience managing community-focused platforms and driving audience growth through active user engagement.
• Strong knowledge of diverse social media channels, especially Meta platforms and TikTok, including trends, features, and audience behavior.
• Proficiency in content ideation, creation, shooting, and editing both video and photographic materials.
• Ability to produce creative content that balances scheduled plans with agile, real-time opportunities, maintaining brand tone and emotional intelligence.
• Exceptional interpersonal skills for managing community sentiment with empathy and professionalism.
• Competency in social analytics tools such as Hootsuite to interpret data and apply insights for continuous improvement.
• Effective communication skills for crafting engaging social captions, community responses, and clear briefs.
• Comfortable working under pressure and meeting tight deadlines.

Desirable Attributes

• Equestrian knowledge or experience is a plus but not mandatory.
• Familiarity with app-based community platforms or loyalty schemes.
• Hands-on involvement in influencer content production including behind-the-scenes support.
• Expertise in multi-format social-first content creation with advanced camera and editing skills.

Why Work at LeMieux?

Join LeMieux to be part of a passionate team dedicated to innovation in the equestrian lifestyle sector. We are committed to providing a supportive, inclusive work environment that celebrates diversity and encourages growth. Our benefits include competitive financial packages and a culture that prioritizes work-life balance for all employees.

Diversity, Inclusion, and Accessibility

LeMieux is proud to promote an equitable and inclusive workplace where everyone can thrive. We welcome applicants from all backgrounds and are committed to providing reasonable accommodations throughout the application and hiring process.