Digital Marketing Lead

About Patagonia

Patagonia is an outdoor apparel company founded in 1973 by Yvon Chouinard, passionately dedicated to environmental activism and product excellence. As a certified B Corporation, Patagonia commits 100% of its profits to combating the environmental crisis, with its sole shareholder being our planet. The business culture, nurtured by climbers and surfers, emphasizes simplicity, utility, and integrity by delivering top-quality products while protecting the environment, promoting equity, and fostering transparency.

Role Overview

The Digital Marketing Lead will shape Patagonia's digital footprint across Australia and New Zealand, combining performance marketing, brand storytelling, and ecommerce strategy. This role involves leading paid and organic digital marketing initiatives to drive customer engagement aligned with environmental values and business priorities. Collaboration with cross-functional and external partners is critical to deliver compelling digital experiences that connect audiences to Patagonia’s products and mission.

Key Responsibilities

• Develop and oversee SEM strategy in partnership with agency collaborators, ensuring high performance and optimization.
• Manage day-to-day paid marketing execution across search, social media, affiliates, display, and other digital platforms.
• Design and run digital campaigns targeting eCommerce growth, brand visibility, and retail objectives.
• Work alongside the Digital Marketing Manager to allocate and manage digital media budgets, ensuring optimal pacing and efficiency.
• Analyze digital performance data, delivering insightful reports with actionable recommendations.
• Collaborate with the eCommerce team to align marketing activities with inventory, sales performance, and campaign goals.
• Coordinate with Marketing and Environmental Impact teams for cohesive, authentic digital storytelling that reflects Patagonia's values.
• Continuously experiment, test, and refine digital marketing tactics to improve outcomes.

Candidate Profile

Success in this role requires recognizing that effective digital marketing involves connecting customers meaningfully beyond clicks or conversions. The ideal candidate balances analytical prowess with creative problem-solving and embraces testing and learning. A deep commitment to environmental stewardship and belief in business as a catalyst for positive change is essential.

Essential Requirements

• 3 to 5 years of experience in SEM and paid digital marketing, proficient in Google Ads, performance optimization, and product feed management.
• Proven ability to manage digital media budgets across multiple platforms and markets effectively.
• Strong analytical skills with a talent for converting data into strategic actions.
• Familiarity with Shopify and ecommerce processes, understanding digital marketing's impact on online trading performance.
• Capability to harmonize commercial goals with authentic brand messaging and customer connection.
• Highly organized, adept at juggling multiple priorities without sacrificing detail quality.
• Excellent collaborator, building trusted relationships internally and with external agencies.
• Inquisitive mindset, comfortable with experimentation and committed to ongoing improvement.

Additional Information

Candidates are encouraged to submit a cover letter expressing their enthusiasm for community, environment, and outdoor lifestyle. Patagonia values diversity and is committed to equal opportunity employment without discrimination. The company supports accessibility throughout the hiring process for candidates with disabilities.

Benefits

Patagonia offers competitive benefits tailored to each role, potentially including environmental internship opportunities, employee discounts, a generous clothing allowance, dedicated activism time, a nine-day work fortnight, equitable parental leave, matched charitable donations, and more.