Member of Product Staff

About the Role

Instagram hosts a community of over 3 billion users who discover, create, and connect daily. Our product teams are small, highly skilled groups composed of product innovators, engineers, designers, and data scientists. Members of the Product Staff play a pivotal role in shaping our strategic direction while also engaging hands-on with design, data analytics, and AI tools to accelerate development with minimal bureaucracy. We seek product builders passionate about rapid innovation and embedding AI into their products.

Key Responsibilities

• Lead vision-setting and strategic planning for major product areas, aligning mission, roadmaps, and strategy with organizational goals.
• Drive consensus and alignment across multiple teams and stakeholders.
• Clarify and structure ambiguous problems to identify impactful opportunities.
• Exercise strong initiative and execute autonomously with minimal supervision.
• Critically assess when AI offers the best solution at a portfolio level, setting standards for tradeoff analysis.
• Create strategic product visions with market-defining scope, supported by design concepts and prototypes.
• Advocate and implement AI-centric strategies including comprehensive evaluations and organization-wide data strategies for continuous improvement.
• Guide engineering and design teams throughout product development while fostering a healthy team environment.
• Collaborate with cross-functional partners to define product requirements, secure resources, and navigate milestones.
• Reengineer workflows integrating AI tools responsibly, enhancing velocity and organizational capability.
• Promote a culture that values rapid experimentation and learning as competitive advantages.
• Scale AI practices, workflows, and artifacts to amplify organizational capabilities exponentially.
• Manage complex projects for web-based products, driving efficient execution combining AI automation with human oversight.
• Utilize AI-enabled tools to build products, setting benchmarks for technical product capability.
• Integrate research insights and market analysis into product strategy, ensuring positive user impact and developer productivity.
• Evaluate and enhance design systems and tooling by collaborating with specialized teams.
• Communicate complex technical concepts appropriately to varied audiences including executives and cross-functional teams.
• Develop measurement frameworks, define KPIs, and leverage data analysis and A/B testing to inform strategic decisions.
• Lead creation and interpretation of AI model evaluations to establish evaluation as a core strategic capability.
• Partner with teams to identify and close gaps in data infrastructure and tooling.

Required Qualifications

• Over 10 years collaborating with cross-functional teams including engineering, design, and user research.
• Experience managing the full product lifecycle from gathering customer feedback to launch and post-launch activities.
• At least 10 years’ experience in product management or product design roles.
• Proven ability to present confidently to executive leadership.
• Bachelor’s degree in Computer Science or a related discipline.
• Proven skill in using AI-powered tools to create product materials at scale.
• Experience leading and promoting AI-focused strategies across organizations.
• Strong critical thinking and analytical leadership capabilities.

Preferred Qualifications

• Background in consumer technology companies.
• Experience developing AI-driven products from concept through implementation, or working on platform/ecosystem products or marketplaces.
• Demonstrated success scaling AI best practices across teams.
• History of leveraging AI tools to optimize workflows and achieve measurable improvements in efficiency and quality.
• Commitment to responsible and ethical AI practices, including risk assessment and bias mitigation.
• Continual AI skills development such as prompt engineering and staying updated on new AI technologies.

Additional Information

Meta builds technologies to connect people, communities, and businesses worldwide, advancing social technology beyond traditional digital limits through innovations in augmented and virtual reality. Meta is an Equal Employment Opportunity and Affirmative Action employer that values diversity and inclusivity in hiring. Assistance and accommodations for candidates with disabilities are available upon request.

Compensation: Salary ranges from $205,000 to $277,000 annually, plus bonus, equity, and benefits. Actual pay is based on experience, qualifications, and location. Benefits further supplement compensation.