Instagram Product Designer, Brand-in-Product

Role Overview

We seek a skilled Product Designer to lead the Brand-in-Product initiative at Instagram. This program uniquely integrates brand identity within the product experience to underline Instagram's core value of creativity. The position sits at a dynamic intersection of brand development, product design, and cultural strategy, leading how Instagram visually and interactively presents itself in pivotal product moments across various surfaces and systems.

Key Responsibilities

• Direct the overall design approach that defines Instagram's brand identity expression within the platform, including setting standards and design patterns that embody creativity.
• Convert brand strategies and cultural insights into engaging product experiences that resonate with millions of users.
• Create scalable brand expression frameworks, including design toolkits and component systems to ensure consistent rollout of branded product features.
• Maintain a high creative standard ensuring each brand-in-product component feels polished, native, and distinctive.
• Collaborate with cross-functional teams—engineering, marketing, product, and leadership—to develop ideas and deliver final designs effectively.
• Lead culturally inspired design initiatives aligned with key events, fandom activations, and brand campaigns.
• Work with insights teams to measure and iterate on performance related to product and brand health metrics to justify ongoing investment.

Required Qualifications

• Over 10 years of experience in product design, primarily focused on brand-driven product features, campaigns, or brand systems at scale.
• A portfolio showcasing strong visual skills across brand identity, product UI, and culturally inspired design.
• Experience designing consumer-facing products with large user bases, preferably in social, entertainment, or cultural sectors.
• Proven ability to translate brand strategies into impactful product experiences that reach broad audiences.

Preferred Qualifications

• Experience integrating AI tools to enhance workflows, efficiency, or design quality.
• Knowledge of brand measurement and health metrics linking design decisions to brand perception.
• Track record of elevating brand-aware design within large product design organizations.
• Capability to work in fast-paced, culturally driven environments aligned with external moments like events or releases rather than typical sprint cycles.
• Commitment to ethical AI use, including risk evaluation, bias reduction, and quality control.
• Ongoing AI skill development, including prompt engineering and staying current with emerging technologies.

About Meta

Meta is pioneering technology to connect people, build communities, and enhance businesses. Since launching Facebook in 2004 and expanding through products like Messenger, Instagram, and WhatsApp, Meta is evolving into immersive experiences beyond traditional screens through augmented and virtual reality, shaping the future of social technology.

Diversity and Inclusion

Meta is an Equal Employment Opportunity and Affirmative Action employer committed to fair treatment regardless of race, religion, gender, age, disability, or other legally protected characteristics. They also consider candidates with criminal histories and provide disability accommodations throughout the hiring process. AI and machine learning may be used in applicant evaluation.

Compensation and Benefits

The annual salary range for this role is between $201,000 and $278,000, supplemented by bonus, equity, and a comprehensive benefits package. Actual compensation is determined by skills, experience, and location and does not include additional incentives.