Instagram Product Designer, Brand-in-Product

About the Role

We seek an experienced Product Designer to spearhead Instagram's Brand-in-Product initiative, which integrates brand identity directly within the user experience to highlight Instagram's core value: creativity. This role uniquely combines brand strategy, product design, and cultural insight to craft meaningful design moments across product interfaces and brand systems. You will lead a collaborative team including engineers, cross-functional partners, and marketing to transform ideas into polished branded experiences.

Key Responsibilities

• Define and lead the design vision expressing Instagram's brand identity within the product, setting principles and standards for creative expression across platforms.
• Convert high-level brand strategies and cultural insights into engaging, tangible product experiences for millions of users.
• Create scalable brand expression systems including frameworks, design toolkits, component libraries, and templates to support consistent delivery of quality brand moments.
• Maintain high standards of design craftsmanship ensuring brand-in-product executions feel native, refined, and unique.
• Collaborate intensively across creative, marketing, engineering, product, and leadership teams to translate concepts into actionable, ship-ready designs.
• Drive culturally-informed design rhythms to support relevant brand campaigns, fandom activations, and cultural events.
• Partner with insights teams to measure impact on product performance and brand health, informing continuous improvement and investment cases.

Candidate Qualifications

• A minimum of 10 years in product design with considerable experience intertwining brand elements including campaigns, brand systems, or brand-driven product features at scale.
• A strong portfolio showcasing versatility and excellence in visual design, covering brand identity, product user interfaces, and culturally-inspired design.
• Prior experience designing consumer-facing products with extensive user bases, preferably in social media, cultural, or entertainment sectors.
• Proven track record of implementing brand strategies in product designs that achieved broad audience engagement.

Preferred Experience and Skills

• Expertise in leveraging AI tools to optimize or redesign workflows, yielding measurable efficiencies and quality enhancements.
• Understanding of brand measurement methodologies and how design influences brand perceptions.
• Experience elevating brand-aware design standards within larger product design teams.
• Adeptness at operating under accelerated, culturally-driven timelines dictated by external events rather than standard sprint cycles.
• Commitment to responsible AI practices including risk assessment and bias mitigation.
• Ongoing professional development in AI capabilities such as prompt engineering and staying current with emerging technologies.

About Meta

Meta creates technologies that foster connection, community, and business growth globally. Building on platforms like Facebook, Messenger, Instagram, and WhatsApp, Meta now pioneers social technologies beyond traditional screens into immersive augmented and virtual realities. Joining Meta means contributing to innovative solutions that transcend today's digital boundaries.

Diversity and Inclusion

Meta is committed to equal opportunity employment, embracing diversity across all legally protected categories and providing accommodations for candidates with disabilities throughout the recruitment process. We also comply with applicable laws regarding applicant backgrounds and verification processes.

Compensation

The annual base salary for this role ranges between $201,000 and $278,000, supplemented by bonuses, equity, and benefits. Actual compensation is determined by the candidate’s qualifications, experience, skills, and location. Benefits information is available upon request.