Local Product Experiences Lead, APAC

Overview

Meta is looking to hire a senior leader to oversee product marketing initiatives across the Asia-Pacific (APAC) region. In this role, you'll guide a team responsible for crafting and executing localized marketing approaches for Meta's suite of applications such as Facebook, Instagram, WhatsApp, and Messenger. Collaborating with global teams, you will tailor product strategies to ensure they align culturally and commercially with diverse APAC markets.

Key Responsibilities

• Lead and nurture a group of product marketing managers across APAC, establishing vision and ensuring effective delivery of local marketing campaigns.
• Develop and implement the regional product marketing strategy by adapting global priorities to local audience needs in APAC markets.
• Collaborate with global and regional product teams to influence product development using regional insights, consumer behavior, and competitor analysis.
• Create market-specific messaging and positioning frameworks that resonate with APAC consumers and businesses.
• Coordinate with policy, communications, partnership, and sales teams to align product launches and marketing efforts with regional goals.
• Analyze qualitative and quantitative research including customer studies and market intelligence to identify growth areas and optimize product adoption strategies.
• Define and monitor key performance indicators to evaluate success of marketing initiatives, providing data-backed reports to senior leadership.
• Represent regional priorities during global product planning and marketing discussions, advocating for APAC market needs at executive levels.
• Build team capabilities by introducing best practices, frameworks, and standards for product marketing excellence across APAC.
• Maintain strong relationships with stakeholders such as country leads, agencies, and cross-functional partners to ensure smooth execution of strategies.

Required Qualifications

• Over 10 years' experience in product marketing, go-to-market strategy, or related roles within the tech or consumer internet space.
• Proven leadership experience managing marketing teams across multiple geographic markets.
• Track record in planning and implementing product marketing strategies for consumer or business digital products in APAC.
• Skilled in influencing product roadmaps by leveraging data insights and effectively communicating to senior stakeholders.
• Experience managing multiregional go-to-market programs including product positioning, launch planning, and measuring adoption across complex audiences.

Preferred Skills and Experience

• Knowledge and experience applying ethical AI practices, including risk and bias management and accuracy reviews.
• Ability to integrate AI tools into workflows to boost efficiency and improve quality.
• Background in marketing social media, messaging, or digital advertising products to APAC consumers and businesses.
• Continuous advancement in AI-related skills like prompt engineering and staying current with emerging AI technology.
• Understanding of regulatory and competitive factors impacting digital platforms in key APAC countries such as India, Japan, South Korea, Southeast Asia, and Australia.
• Competence using consumer research and market intelligence to steer product strategy and localization efforts.
• Experience navigating complex multinational organizations to align cross-regional and global marketing priorities.

About Meta

Meta creates technological platforms that enable people to connect, discover communities, and grow businesses. Since the launch of Facebook and other apps like Messenger, Instagram, and WhatsApp, Meta has empowered billions globally. Currently, Meta is advancing towards immersive technologies such as augmented and virtual reality to revolutionize social interactions beyond traditional screens and physical constraints. Joining Meta means contributing to shaping this forward-looking vision.

Compensation and Benefits

Salary offered is based on qualifications, experience, and location, reflecting base pay excluding bonuses, equity, or sales incentives. Meta provides additional employee benefits beyond base compensation to support well-being and growth.