Senior Lead - Content and Social Media Marketing

Role Overview

This role is focused on driving business growth by orchestrating content and social media strategies that generate demand and foster strong brand engagement. The Senior Lead will develop a coherent brand narrative, leveraging data insights and collaboration with stakeholders to enhance customer engagement, brand perception, and conversion rates.

Key Responsibilities

• Design and own comprehensive content and social media strategies aligned with business goals and stages of the customer journey, from awareness through conversion.
• Establish and maintain a consistent and compelling brand voice across all content formats and platforms.
• Collaborate closely with Brand, Communications & Group Marketing teams and other business units to synchronize messaging and campaign focuses.
• Lead the planning and execution of integrated marketing campaigns ensuring cohesive messaging across channels.
• Oversee content creation and visual design processes to ensure all materials are on-brand, high-quality, and effective across platforms.
• Develop KPIs and analytics frameworks to assess content and social media performance; perform deep data analyses to inform strategies that optimize engagement, reach, conversion, and attribution.
• Accelerate the conversion funnel by optimizing content types, channel strategies, audience targeting, and user experience, balancing quick wins with sustained brand growth.
• Leverage AI technologies to enhance content production, personalization, and analytical insights while maintaining quality, brand integrity, and ethical practices.

Candidate Requirements

• Bachelor’s degree in Marketing, Communications, Design, or related disciplines.
• 8 to 12+ years of professional experience in content strategy, social media, brand communications, or design leadership.
• Demonstrated expertise in data-driven content planning and managing integrated content and visual campaigns.
• Exceptional strategic thinking and storytelling capabilities, translating complex business objectives into engaging content narratives.
• Proven record of managing editorial calendars and content planning across multiple social media platforms effectively.
• Strong skills in visual and creative asset development, including social media posts, campaign graphics, and basic motion or video content.
• Deep understanding of social media platforms such as LinkedIn, Instagram, and TikTok with proficiency in maximizing their utility.
• Experience utilizing analytics to measure and enhance content and campaign performance.
• Excellent stakeholder management and influence skills to coordinate cross-functional priorities.
• Leadership experience managing teams and external agencies to deliver superior results.
• A creative yet data-informed mindset with a high degree of ownership and accountability.
• Ability to adapt and excel in a dynamic and fast-paced work environment.

Work Environment and Additional Information

Position is based onsite in Singapore. The role demands proactive coordination with multiple internal and external stakeholders and a hands-on approach to both creative and strategic elements of content marketing.