Director - Product Marketing, Strategic Growth Initiatives

About Pine Labs

Pine Labs operates as the Commerce OS for emerging markets across India, Southeast Asia, UAE, and Africa, growing from a $1.5 billion to a targeted $5 billion business. As they expand with new products and market entries, they are unifying messaging across merchant and enterprise sectors.

Role Overview

This role demands a marketing leader who prioritizes strategic business thinking and is ready to build novel approaches rather than follow existing playbooks. The Director positions new market opportunities, launches innovative product categories, and coordinates complex go-to-market strategies across portfolios. Ownership includes influencing pipeline growth, acquisition efficiency, revenue impact, and market entry speed, balancing growth and profitability judiciously.

Key Responsibilities

• Design market entry strategies including sequencing and segment targeting for multi-product rollouts.
• Define how products enhance or reshape the company’s value proposition.
• Drive enterprise acquisition efforts across diverse sectors like airlines, e-commerce, corporate, and hospitality.
• Develop bundling tactics that generate significant combined portfolio value.
• Identify and capitalize on untapped market segments and use cases between existing offerings.
• Lead cross-functional teams—product, sales, and partnerships—to address growth limitations within business units.
• Advise the Chief Marketing Officer strategically on portfolio choices and resource distribution.
• Maintain commercial responsibility including channel strategy, segment priorities, and reporting monthly business outcomes.

Success Metrics

• Timely, budget-compliant launch of new markets or business lines with measurable revenue impact.
• Realization of cross-portfolio synergies driving incremental revenue gains.
• Establish strategic partnership with business heads as a peer-level contributor.
• Earning the CMO’s trust to autonomously manage initiatives that shape company direction.
• Accelerate market entry timelines from months to weeks.

Candidate Profile and Qualifications

• 10 to 16+ years of marketing experience in B2B or B2C environments including technology, consumer packaged goods, fintech, or payments.
• 3 to 8+ years in senior leadership roles with proven strategic influence beyond tenure.
• Experience successfully launching products or brands in new markets and elevating category presence.
• Strong commercial insight managing pipeline, customer acquisition cost, lifetime value, unit economics, and ROI.
• Ability to lead cross-functional, multi-stakeholder projects and resolve conflicts efficiently.
• Strategic, systemic thinker capable of recognizing product connectivity to create unified platform solutions.
• Creative marketer with a human-centric approach, adept at innovating beyond standard practices to stand out.
• Demonstrated autonomy in ambiguous situations, with aptitude for rapid decision-making and adaptive course correction.
• Preferred experience includes emerging market exposure, enterprise customer marketing, and merchant-focused or underserved market business models.

Why This Role is Crucial

Pine Labs stands at a pivotal growth phase with established product-market fit and ambitious expansion plans. This position seeks operators to innovate new strategies rather than optimize existing ones, targeting major new revenue streams ($50M-$100M+), pioneering category leadership, and multiplying platform value. If you thrive as a general manager at building from the ground up and desire strategic responsibilities tied directly to business results, this role offers direct engagement with the CMO and significant autonomy.