Marketing Manager - Events and Community (Australia)

Company Overview

Binance stands as a foremost global blockchain platform powering the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by over 300 million individuals across more than 100 nations, Binance is recognized for top-tier security, user transparency, rapid trading engine, deep liquidity, and a comprehensive suite of digital asset products. Its offerings span trading, finance, education, research, payments, institutional services, Web3 capabilities, and more — driving an inclusive financial ecosystem to enhance monetary freedom and financial accessibility worldwide.

Role Overview

We seek a dynamic, entrepreneurial Marketing Manager to lead our Australian events and community initiatives. This essential position aims to restore local brand trust, presence, and grassroots engagement for Binance in Australia by crafting and executing impactful, compliant, and culturally attuned experiences that connect closely with users — ranging from intimate community gatherings to expansive activations. Recognizing that community presence directly equates to credibility, every brand interaction under your management carries significant weight.

Responsibilities

• Devise and deliver complete event strategies encompassing community meetups, educational workshops like Crypto 101 and investing basics, partner activations, and pop-ups or experiential campaigns.
• Manage full event cycles from concept creation and vendor coordination through execution and post-event analysis, ensuring full compliance with local legal and internal policies.
• Create event formats emphasizing low-hype, high-trust approaches suited to current market sensitivities.
• Cultivate and maintain a devoted local community both online and offline, including identifying influential community leaders and micro-KOLs.
• Develop organic advocacy programs that extend beyond mere incentives.
• Steward local communication channels such as Telegram, Discord, and meetups, ensuring consistent, strong brand messaging.
• Translate global Binance branding into localized, trust-promoting messaging that reestablishes Binance’s reputation as responsible, compliant, and user-centric.
• Work closely with public relations to align event efforts with messaging and media narratives.
• Identify and pursue strategic partnerships with universities, Web3 communities, finance and investment groups, as well as lifestyle and culture venues (cafés, co-working spaces) to build credible local alliances.
• Monitor event metrics including attendance and activation conversion (such as KYC completions), community growth and engagement, and cost per acquisition where applicable.
• Continually optimize event formats based on real-world performance and local effectiveness.

Qualifications and Experience

• Possess 4 to 7+ years of experience focused on event management, community development, or brand marketing.
• Demonstrated experience in the Australian market is mandatory.
• Background in cryptocurrency, fintech, or startup sectors is advantageous.
• Proven ability to manage and deliver well-attended, high-quality events.

Skills and Attributes

• Action-oriented, prefers executing plans decisively rather than just strategizing.
• Deep understanding of Australian culture and behavioral nuances.
• Capable of thriving in highly regulated and sensitive operational environments.
• Exceptional stakeholder management skills, including handling agencies, vendors, and partners.
• Adaptable within a lean team reconstructing the brand presence.

Personality Characteristics

• Practical and grounded with a focus away from hype-driven tactics.
• High personal accountability, acting as a local market owner.
• Sound judgment about appropriate and inappropriate actions in the current climate.
• Ability to balance the global brand identity against local cultural nuances.

Why Join Binance?

• Opportunity to influence the future within a world-leading blockchain ecosystem.
• Collaborate with talented professionals in a global, user-centered organization operating a flat hierarchy.
• Engage in unique, fast-paced projects with autonomy within an innovative environment.
• Work in a results-oriented workplace with career advancement and continuous learning opportunities.
• Receive competitive salary and comprehensive company benefits.
• Flexible work-from-home options that may vary according to business team requirements.

Commitment to Diversity and Privacy

Binance affirms its dedication as an equal opportunity employer valuing diversity as vital to success. Applicants acknowledge the Candidate Privacy Notice upon application. Artificial intelligence tools might assist in aspects of the hiring process to enhance recruiting efficiency, but final selections are made by human personnel. Candidates can request further information regarding data processing practices.