Marketing Automation Specialist

About the Role

World Vision New Zealand is seeking a proficient Marketing Automation Specialist to join their Marketing Technology team. This role offers the chance to make a significant difference in the lives of vulnerable children globally by designing, executing, and optimizing personalized, multi-channel supporter communication journeys through their marketing automation platform, Customer.io. Collaboration with Go-To-Market and Data teams is essential to transform campaign strategies into effective automated communications that engage a broad supporter base.

Key Responsibilities

• Design and manage automated supporter engagement workflows across email, SMS, direct mail, WhatsApp, and phone channels.
• Convert campaign briefs from internal stakeholders into actionable, multi-channel automation campaigns.
• Utilize dynamic content, audience segmentation, and A/B testing to boost interaction and campaign effectiveness.
• Analyze campaign data and journey metrics to offer strategic insights on channel usage and content performance.
• Ensure data quality, conduct thorough quality assurance of automation workflows, and follow go-live checklists diligently.
• Create documentation for Customer.io processes and aid in team knowledge development regarding the platform.
• Work closely with Operations and Data teams to guarantee precise targeting and seamless campaign execution.

Candidate Profile

• Minimum 2 years of experience in marketing automation or related digital marketing roles.
• Proficiency with marketing automation tools like Customer.io, HubSpot, Marketo, Braze, or Salesforce Marketing Cloud.
• In-depth understanding of supporter lifecycle management, personalization techniques, and behavioral triggers.
• Competent in HTML for email design, dynamic content creation, Liquid templating language, and basic SQL queries.
• Capability to translate briefs into detailed multi-channel automation strategies.
• Effective collaboration with data teams to implement segmentation, triggers, and tagging systems.
• Strong attention to detail ensuring quality assurance compliance.
• Analytical mindset with ability to derive insights and recommend enhancements.
• Experience in not-for-profit or fundraising environments is advantageous.
• Familiarity with Customer Data Platforms (CDP), CRM data structures, and A/B testing methodologies is desirable.
• Collaborative and growth-oriented mindset aligned with World Vision's Christian values.
• Legal entitlement to work in New Zealand is mandatory.

Organizational Culture and Benefits

World Vision operates with a Christian foundation dedicated to justice and poverty alleviation worldwide. They foster a diverse and inclusive environment, offering benefits including Southern Cross medical and life insurance, a birthday day off, options for additional leave purchase, a hybrid working setup, Employee Assistance Program, and complimentary will services. Team members will have opportunities for professional development and participation in initiatives embracing te ao Māori.

Additional Information

• Position based in Penrose, Auckland.
• Full-time permanent role requiring 37.5 hours per week.
• Work arrangement includes hybrid flexibility.
• Compliance with child safeguarding policies and police vetting is required.
• Applications welcomed from individuals committed to social justice and children’s welfare, with respect to diversity and dignity.