Email & Lifecycle Marketing Specialist

About the Role

Colleen Rothschild Beauty invites an experienced Email & Lifecycle Marketing Specialist to lead and expand our initiatives in Email, SMS, Loyalty programs, automated customer journeys, and retention marketing. This role offers a chance to build upon an established lifecycle marketing foundation by introducing innovation, hands-on execution, and data-driven improvements.

Key Responsibilities

• Design and execute strategy for Email and SMS marketing including campaign planning, testing, and performance monitoring.
• Create and coordinate marketing campaigns with creative briefs and compelling copywriting across a dynamic marketing schedule.
• Manage Klaviyo platform activities including campaign creation, audience segmentation, personalization, deployment, and iterative optimization.
• Develop and enhance automated flows and customer journey architectures, identifying lifecycle gaps and establishing new automated customer interactions.
• Devise customer segmentation and audience strategies with a focus on personalization and segmentation roadmaps.
• Oversee loyalty initiatives using Yotpo Rewards platform to strengthen retention.
• Analyze customer and retention data, generating actionable insights to boost repeat purchases, frequency, average order value (AOV), and customer lifetime value.
• Implement a comprehensive testing schedule examining creative elements, messaging, CTAs, timing, and segmentation strategies.
• Manage Direct Mail retention programs utilizing PostPilot.
• Continuously evaluate and integrate lifecycle marketing best practices and emerging technologies to enrich customer experience.
• Prepare and analyze performance reports, translating data into strategic recommendations.
• Organize and maintain the Email and SMS marketing calendar, ensuring timely campaign executions and cross-team coordination.
• Leverage AI tools and emerging marketing technologies to optimize workflows and enhance customer engagement.
• Collaborate closely with Brand and Art teams to transform marketing calendars into effective customer communications with strong visual and creative guidance.

Candidate Profile

• 3-5 years of practical experience in lifecycle marketing, retention marketing, CRM or Email/SMS marketing, ideally within direct-to-consumer (DTC) or consumer packaged goods (CPG) brands known for repeat purchases.
• Advanced proficiency with Klaviyo, including building and optimizing automated customer journeys and flows.
• Excellent skills in Email and SMS copywriting and crafting engaging messaging.
• Experience in audience segmentation, personalization, testing methodologies, deliverability, and list health management.
• Strong analytical capabilities to interpret data and make informed marketing decisions.
• Creative judgment with the ability to provide effective direction to Art teams on messaging hierarchy, visuals, CTAs, and overall email effectiveness.
• Familiarity with Shopify platform and ecommerce customer data structures.
• Ability to work autonomously, owning projects and making strategic decisions without extensive supervision.
• Continuously up-to-date with trends and innovations in Email, SMS, Loyalty, CRM, and broader DTC marketing landscapes.
• Beauty industry experience is advantageous but not mandatory; experience with replenishable and repeat-purchase consumer brands is particularly welcomed.

Why Join Us

This role is built on a solid existing lifecycle marketing foundation—your role will be to preserve, improve, and innovate. You'll have the opportunity to deepen customer understanding, enhance campaigns and flows, develop new automated journeys, and foster an environment of consistent testing and learning. Your expertise will seamlessly blend creative, strategic, technical, and analytical disciplines, providing both ownership and impact within our marketing team.