Digital Merchandising & Marketing Analyst

Role Overview

The Digital Merchandising & Marketing Analyst plays a crucial role in enhancing the customer journey by designing, constructing, and validating key global landing pages, seasonal collections, and navigational elements for belk.com and the Belk mobile app.

Key Responsibilities

• Utilize expertise in digital merchandising and marketing to develop and implement strategies aimed at improving customer shopping experiences, thereby boosting revenue and conversion rates.
• Oversee all facets of creating and maintaining global landing pages, seasonal shops, and brand showcases, collaborating across teams including digital merchandising, marketing, taxonomy, and product merchandising.
• Facilitate foundational planning sessions for assigned global pages, coordinating with marketing and merchandising teams to secure alignment on strategy, product assortment, and timing.
• Manage curated product assortments for all global and seasonal shops under your purview, including default color updates, promotional boosting, and ongoing product adjustments post-launch.
• Collaborate with digital merchandisers and taxonomy teams to ensure accurate taxonomy definitions and tagging, submit and manage taxonomy change requests related to your responsibilities.
• Coordinate creative briefs and content requirements while validating the setup and accuracy of shops and content across all platforms such as the website, mobile app, and email campaigns.
• Conduct competitor analysis and examine customer behaviors to identify opportunities and optimize website performance.
• Support content briefing, requests, and verification for your designated areas and assist with ad hoc project needs.
• Work jointly with the analytics team to monitor site performance, delivering detailed reporting and analyses to aid pre-launch planning and post-launch evaluations for your assigned pages and shops.
• Perform daily reviews of the website to guarantee precise product representation and promptly address corrections or updates as necessary.
• Act as the subject matter expert in digital merchandising for cross-functional teams, facilitating effective communication with digital teams, marketing, vendors, and merchandising stakeholders.
• Fulfill additional duties as assigned and adhere strictly to all organizational policies and standards.

Qualifications & Experience

• Bachelor's Degree in a related discipline is mandatory.
• Minimum 3 to 5 years of experience in digital merchandising or digital marketing roles.
• Proven ability to thrive and adapt in a dynamic, fast-paced work environment.

Skills & Knowledge

• Strong understanding of marketing, merchandising, and user experience fundamentals.
• Proficient with Microsoft Office suite, Outlook, web content management systems, and web analytics tools.
• Knowledgeable about online retail industry trends, digital design concepts including responsive and adaptive layouts.
• Familiar with key performance indicators (KPIs), data analysis, and reporting methodologies.
• Comprehends website information architecture, taxonomies, and site mapping principles.
• Demonstrates effective collaboration abilities and excellent communication skills.

Additional Information

Accessibility Commitment: The company is dedicated to ensuring an accessible and inclusive online application experience for individuals with disabilities, adhering to the Americans with Disabilities Act and Web Content Accessibility Guidelines. Assistance is available via email or phone to facilitate the application process.

Equal Opportunity Employer: The organization prioritizes a discrimination-free workplace, making employment decisions irrespective of race, age, gender identity, sexual orientation, religion, disability, veteran status, or any other protected characteristic by law.