Marketing and Operations Manager - AUNZ Global Business Marketing

About the Role and Team

The Business Marketing Team at TikTok empowers brands of all sizes to engage and convert audiences using the platform's full funnel and creative marketing solutions. As the Marketing Operations Manager for the AUNZ region, you will collaborate closely with the Head of Global Business Marketing (AUNZ) to build the TikTok For Business brand, positioning TikTok as an entertainment platform that makes a significant impact.

Key Responsibilities

• Collaborate with the Head of Global Business Marketing (AUNZ) to formulate the annual business marketing strategy aligned with overall revenue and product adoption targets.
• Lead strategic planning every six months, managing resource allocation to optimize go-to-market activities responsive to dynamic business needs.
• Develop, implement, and refine methodologies and best practices for go-to-market execution, from planning through to reporting of outcomes.
• Continuously improve organizational structures and workflows to meet both immediate and long-term business goals with focus on operational efficiency.
• Oversee operational management of the Global Business Marketing function in AUNZ, partnering with functional leads and cross-regional teams including APAC GBM, Corporate Strategy, and Product departments.
• Manage the entire GBM operational expenditure (OPEX), ensuring budget utilization is efficient and aligned with quarterly and annual plans.
• Lead the tracking, ROI assessment, and impact reporting for all GBM initiatives.
• Head the process for quarterly Objectives and Key Results (OKRs) setting and reporting to evaluate the performance and influence of business marketing activities.
• Address strategic and operational challenges by defining requirements, developing solutions, and collaborating with teams such as Corporate Strategy, Finance, Procurement, and Sales.
• Maintain operational rigor by managing project processes to fulfill team needs effectively.
• Assist the GBM Leadership with managing daily team engagement initiatives, including weekly meetings, offsite events, and social gatherings.

Minimum Qualifications and Skills

• Over 5 years of professional experience in marketing and/or strategic roles.
• Demonstrated ability to lead and coordinate across multiple teams and departments effectively.
• Strong financial literacy and business understanding.
• Excellent skills in documentation, presentations, and communication, with experience working cross-functionally and engaging stakeholders at all levels.
• Robust analytical capabilities with the talent to convert data insights into strategic actions.
• Proven team player and collaborator with high emotional intelligence and adeptness at building relationships.
• Self-motivated, quick learner who pays strong attention to detail and possesses critical thinking and problem-solving expertise.

About TikTok

TikTok is the premier platform for short-form mobile videos, dedicated to inspiring creativity and spreading joy worldwide. With headquarters in Los Angeles and Singapore and offices globally, TikTok fosters diverse and inclusive communities.

Why Join Us

At TikTok, inspiring creativity is fundamental. Our innovative platform encourages authentic self-expression, discovery, and connection. We build value for communities by fostering an environment led by curiosity, humility, and impact-driven collaboration. We embrace challenges with resilience and a mindset of continual learning and innovation, making meaningful advancements for our company and users on a global scale.

Diversity and Inclusion

We are committed to cultivating a workplace that values diverse skills, experiences, and perspectives, mirroring the global audiences we serve. TikTok champions inclusiveness and the celebration of diverse voices as a core part of our mission.

Acknowledgment of Country

Recognizing Australia's heritage, TikTok honors the Traditional Custodians of the land, sea, and community. We pay respect to elders past and present and acknowledge Aboriginal and Torres Strait Islander peoples across the continent today.