Marketing and Content Specialist

Role Overview

The Label ME is hiring a creative, well-organized, and self-driven Marketing & Content Specialist to help drive the growth of its luxury retail concepts, The Label and Teeb. This role is best suited to someone with hands-on exposure to luxury retail, fashion, beauty, fragrance, or lifestyle brands, and a strong interest in content development, influencer collaborations, brand alliances, and campaign delivery.

Marketing & Content

• Plan and roll out marketing initiatives for The Label and Teeb.
• Build and manage content across social channels.
• Develop content plans customized for each brand in the platform.
• Organize photoshoots, video production, campaigns, and other content creation activities.
• Draft social captions, campaign outlines, and promotional copy.
• Review content results and spot ways to improve performance.

Brand Partnerships & Outreach

• Research and shortlist potential brands for The Label and Teeb.
• Reach out to designers and brands in fashion, fragrance, beauty, and related categories.
• Keep active relationships with existing partner brands.
• Support the onboarding of new brands and coordinate their marketing needs.

Influencer Marketing

• Find suitable influencers and content creators for campaigns.
• Manage influencer outreach, collaboration setup, and delivery expectations.
• Make sure agreed content is submitted on schedule and matches campaign guidelines.
• Monitor influencer outcomes and maintain campaign reporting.

Business Development Support

• Help identify opportunities for retail activations, pop-ups, exhibitions, and partnerships.
• Liaise with external stakeholders on collaborations and promotional opportunities.
• Support the execution of brand activations, events, exhibitions, and pop-up activities.

Administration & Reporting

• Update outreach trackers, influencer records, and project spreadsheets.
• Prepare performance summaries and status updates for campaigns and ongoing work.
• Maintain clear documentation and follow up on all marketing tasks.

Requirements

• At least 2 to 4 years of experience in marketing, content creation, social media, or brand partnerships.
• Prior exposure to luxury retail, fashion, beauty, fragrance, or premium lifestyle brands is required.
• Solid understanding of social media platforms and current content trends.
• Proven involvement in influencer campaigns and partnership management.
• Strong verbal and written communication, along with relationship-building skills.
• Good organizational habits and project management capability.
• Comfortable using Microsoft Office, Google Workspace, and spreadsheet tools.
• Able to handle several projects and deadlines at the same time.
• Fluency in English is necessary; Arabic is an added advantage.