Growth Marketing Manager

About Sales Hero and the Role

Sales Hero is a leading outsourced sales company headquartered in Sydney CBD, assisting businesses in expanding through sales, lead management, appointment setting, sales training, and conversion support. The organization serves a diverse client base in Australia and internationally, focusing on sectors such as fitness, wellness, professional services, education, and emerging brands.

We are seeking a commercially astute Growth Marketing Manager to spearhead marketing strategy, fostering a steady flow of qualified opportunities across Sales Hero and its affiliated brands including Sales Training Academy, Recruitment Hero, and Heroes Help. The position involves ownership of marketing strategy, structure, and leadership to convert marketing initiatives into tangible business growth.

Key Responsibilities

• Develop and implement the overall marketing and demand-generation strategy consistent with business goals.
• Formulate quarterly campaigns by translating objectives into actionable plans.
• Identify and prioritize key industries, audience segments, offers, and acquisition channels for focused marketing efforts.
• Manage the marketing budget effectively and advise on strategic resource allocation.
• Generate qualified leads and schedule discovery calls through integrated campaigns spanning paid media, organic content, partnerships, email, and database activations.
• Enhance landing pages, offers, lead magnets, and conversion paths for better lead capture.
• Design retargeting and lead-nurturing workflows in close collaboration with the business development team to improve lead quality and conversion rates.
• Transform Founder insights, client interactions, and leadership views into engaging, business-building content across multiple platforms including LinkedIn, Instagram, TikTok, YouTube, and email.
• Develop client testimonials, case studies, and proof-driven campaigns to bolster brand credibility.
• Ensure consistent, impactful branding that highlights Sales Hero’s expertise in sales and business growth.
• Optimize marketing operations including CRM tracking improvements, campaign attribution, database segmentation, automation in email and SMS nurtures, and comprehensive reporting from inquiry to revenue.
• Lead and mentor the Marketing Coordinator; manage external creatives, paid media experts, freelancers, and vendors to maintain a smooth marketing workflow.
• Collaborate with sales, operations, client success, and senior leadership to align marketing activities with business objectives.

Success Metrics

• Volume of qualified marketing-generated inquiries and booked discovery calls.
• Cost efficiency measured by cost per qualified lead and customer acquisition cost.
• Conversion rates including lead-to-meeting and campaign/landing page conversion.
• Growth of marketing-attributed revenue and pipeline.
• Engagement and reactivation of the marketing database.
• Consistency and quality of content delivery and campaigns.

Candidate Profile

The ideal candidate is a commercially savvy marketer who thrives in both strategic planning and hands-on execution. Key desired attributes include:

• 4 to 6 years experience in growth marketing, demand-generation, or B2B marketing, especially within service-based sectors such as agencies, recruitment, education, or professional services.
• Proven track record in generating qualified leads and measurable sales pipelines.
• Strong skills in campaign and project management, paid media, email marketing, CRM automation, and crafting effective landing pages.
• Expertise in content strategy with a focus on founder-led personal branding and persuasive copywriting.
• Comfort with managing junior staff, freelancers, and external agencies.
• Ability to analyze data effectively for informed commercial decision-making.
• A proactive, accountable approach with a solutions-oriented mindset.
• Experience with platforms such as GoHighLevel, Meta Ads, Google Ads, LinkedIn, and email automation tools is an advantage.

Work Environment and Expectations

This role demands an entrepreneurial spirit comfortable with autonomy, organization in a dynamic setting, direct collaboration with an involved Founder, and a focus on outcomes beyond superficial social media metrics. The Growth Marketing Manager will be pivotal in systemizing and advancing marketing capabilities to fuel the next phase of growth for Sales Hero.

Benefits and Opportunities

• Direct interaction with Founder and senior leaders.
• Autonomy to shape marketing across expanding brands.
• Opportunity to establish a scalable marketing function unconfined by rigid corporate frameworks.
• Access to genuine client success stories and insider sales knowledge.
• Vibrant, commercially driven workplace in Sydney’s CBD.
• Clear visibility of marketing’s direct influence on business growth and revenue.
• Possibilities for personal and professional growth in Australian and international markets.
• Leadership opportunity to develop a marketing team pivotal to the group’s future success.

Application Guidelines

Applicants should submit a résumé with a brief cover note addressing the following:

• An example of a personally led campaign that produced tangible leads, pipeline, or revenue.
• Approach to converting founder expertise into a scalable content and lead-generation system.
• The top three marketing priorities they would pursue within the initial 90 days at Sales Hero.

Prioritized applications will include specific commercial outcomes and prior work samples.