Digital Media Content Creation & Brand Communications Specialist

Role overview

The Label ME is seeking a proactive and highly organized Digital Media Specialist to drive day-to-day marketing, content, public relations, and brand communication activities. This position suits someone with a strong appreciation for luxury fashion, modest wear, perfumes, beauty, social media culture, and polished premium-brand storytelling.

Core responsibilities

• Manage the brand’s presence across Instagram, TikTok, Snapchat, and LinkedIn.
• Design and edit reels, stories, posts, posters, campaign visuals, and other digital assets.
• Build content calendars and keep reference materials well structured.
• Coordinate photo and video shoots with models, photographers, videographers, and agencies.
• Produce content with tools such as Canva, CapCut, Adobe applications, ChatGPT, Claude, and other AI-based creation platforms.
• Prepare presentation decks for launches, collaborations, expansion plans, and brand proposals.
• Create mockups for stationery, signage, stickers, name plates, and other branding items.
• Work with influencers, influencer managers, media agencies, designers, and perfume brands.
• Assist with PR outreach, event coordination, and partnership opportunities.
• Gather updated product content and collection imagery from designers and partner brands.
• Support business development and leasing communication for expansion opportunities across local and GCC markets.
• Coordinate with suppliers for printing, signage, interiors, quotations, and brand collateral.
• Compile weekly and monthly marketing performance reports.
• Maintain brand consistency and keep creative files and assets organized.

Candidate profile

The ideal candidate should be creative, meticulous, well organized, and comfortable handling multiple priorities in a fast-paced retail setting while meeting deadlines reliably.

Required experience and skills

• At least 4 years of experience in digital media, content creation, social media, marketing, or brand communications.
• Strong working ability with Canva and CapCut.
• Knowledge of Adobe tools such as Photoshop, Illustrator, Lightroom, or Premiere Pro is preferred.
• Experience using ChatGPT, Claude, and similar AI content tools.
• Strong eye for visuals and an understanding of luxury branding.
• Ability to independently create reels, stories, posts, presentations, mockups, and campaign visuals.
• Good communication and coordination abilities.
• Background in fashion, luxury retail, modest fashion, perfume, beauty, or lifestyle brands is preferred.
• English language proficiency is required; Arabic is an advantage.

Additional notes

This role is based in Doha, Qatar and is a full-time onsite position.