Digital Marketing and eCommerce Specialist

Company Overview

Nixon is a renowned watch and accessories brand based in California, deeply rooted in action sports culture and constantly innovating. The company embraces creativity, ambition, and risk-taking to create outstanding products aimed at a global youth audience. It collaborates with leading brands, athletes, retailers, and social causes that share its innovative mindset and commitment to detail.

Position Summary

The Digital Marketing and eCommerce Specialist is an essential contributor to Nixon's digital and eCommerce growth strategy. This role primarily focuses on email and SMS marketing, managing eCommerce site merchandising and product catalogs, supporting affiliate programs, and executing marketing campaigns. The successful candidate should have a keen eye for detail, work well collaboratively, and show a passion for enhancing the online customer journey.

Key Responsibilities

• Plan, implement, and analyze email and SMS campaigns aimed at boosting website traffic, conversions, and customer loyalty.
• Manage targeted audience segmentation, personalized messaging, and A/B testing to optimize engagement and sales performance.
• Collaborate with creative and merchandising teams to ensure campaign content aligns with brand standards and is appropriately localized for EU markets.
• Maintain and optimize product listings on Nixon’s eCommerce platform, verifying the accuracy of pricing, images, and product descriptions.
• Coordinate product launches and seasonal updates by working with internal teams to ensure timely site content updates.
• Develop and manage on-site merchandising strategies including product categorization, sorting, and identifying opportunities for cross-selling and upselling.
• Provide occasional copywriting assistance to the creative department.
• Support the influencer program with contract management, tracking performance metrics, and recruiting new influencers.
• Manage creative asset delivery for various channels including affiliate marketing to ensure on-time deployment.
• Coordinate the submission of paid media materials to advertising agencies.

Qualifications and Requirements

• Demonstrated experience managing digital marketing and eCommerce programs, specifically focused on email/SMS campaigns, product catalog upkeep, and eCommerce operations.
• Proven ability to coordinate cross-functionally between creative, product, and operations teams to successfully deliver digital projects.
• Familiarity with Shopify or similar eCommerce platforms along with a solid understanding of the online retail customer journey.
• Bachelor’s degree in marketing, business, or related discipline, or equivalent professional experience.
• At least 4 years of professional experience in digital marketing, eCommerce management, or related roles.
• Proficiency in tools such as Shopify, Digioh, Klaviyo (or similar email service providers), Google Analytics, WhatsApp, and project management platforms like Asana, Slack, or JIRA.
• Strong analytical capability to extract insights from data and translate them into actionable strategies.
• Exceptional organizational, communication, and project coordination skills.
• Detail-focused, resourceful, proactive, with a commitment to continuous process improvement.

Physical Requirements

• The candidate must be capable of fulfilling all physical demands of the role with or without reasonable accommodations.
• Must be able to remain mostly stationary, either sitting or standing for over 80% of the workday; standing desks are available.
• Ability to use computer and office equipment for up to eight hours daily.
• Work is performed in an indoor office environment with no significant exposure to adverse conditions.

Additional Information

This position is based in Carlsbad, CA, with a hybrid work setup, including designated on-site days. Nixon offers an equal opportunity work environment. The annual salary ranges between $68,000 and $72,000. While direct responses to all applicants are not guaranteed due to the volume of applications, Nixon appreciates every applicant's interest.