Influencer Marketing Coordinator

About Later

Later is recognized as a leading intelligent influencer marketing company designed to empower brands in crafting remarkable campaigns. Utilizing authentic creator partnerships, reliable insights, and expert advice, Later eliminates uncertainty from one of marketing's most significant investments. Its AI-driven native platform and extensive proprietary data—encompassing billions of social media interactions, impressions, and over $2.4 billion in verified influencer-generated sales—help teams predict campaign success prior to launch.

Later enables brands to select optimal creators, implement fully managed campaigns, and generate meaningful growth in awareness, engagement, and revenue. Trusted by major enterprises such as Nike, Wayfair, Unilever, and Southwest Airlines, Later blends creativity with performance to ensure campaigns deliver tangible results.

Role Overview

We are searching for an Influencer Marketing Coordinator to join our Influencer Marketing Services team. This position involves assisting in the seamless execution of influencer campaigns for top brands, ensuring they run efficiently, create measurable impact, and enhance Later's reputation for excellence.

This role offers an opportunity to gain deep knowledge in influencer marketing, work hands-on with the Later Influence™ platform, and contribute to campaigns fostering actual business outcomes. The candidate will collaborate closely with internal departments, influencers, and clients, balancing flawless execution with strategic thinking in a dynamic growth-focused setting.

Key Responsibilities

• Assist in formulating influencer campaign strategies by utilizing data-driven insights to recommend suitable talent, channels, and content formats.
• Represent influencer interests by providing feedback that enhances creator experience and boosts campaign outcomes.
• Precisely manage influencer campaigns, including brief creation, talent sourcing, contracting, product delivery, and performance reporting.
• Maintain influencer relationships during campaigns, ensuring they receive necessary tools, guidance, and support to produce quality content.
• Track campaign performance regularly, deliver reports with insights, and identify optimization opportunities.
• Use project management tools internally to ensure campaigns stay on schedule, well-documented, and quantifiable.
• Maintain clear communication with all internal and external stakeholders about campaign progress, results, and forthcoming actions.
• Collaborate with Customer Success, Sales, and Product teams to align campaigns with client objectives and platform functionalities.
• Critically analyze campaign executions to recommend improvements enhancing efficiency and outcomes.
• Keep abreast of industry trends and platform updates to refine best practices and contribute to team guidelines.

Success Metrics

• Campaigns completed within set timelines and budgets, achieving measurable return on investment.
• Being recognized as a dependable and trusted partner by clients and influencers alike.
• Reports clearly highlight successes and actionable insights.
• Personal growth reflected in increased confidence, independence, and responsibility.
• Contributions to strengthening team processes and raising execution standards.

Qualifications & Experience

• 1 to 2 years experience in influencer marketing, digital campaigns, or client service roles.
• Preferred background includes working in agencies or fast-growing SaaS companies.
• Proven capability to manage client-facing responsibilities with professionalism and confidence.
• Excellent organizational aptitude and meticulous project management skills.
• Strong communication and relationship-building skills across internal teams and external stakeholders.
• Passion for the creator economy, innovation in influencer marketing, and emerging social media trends.

Working Style

• Result-oriented: Focuses on impactful work, meeting deadlines, and adapting quickly with clear objectives.
• Strategic and Client-Focused: Anticipates challenges and opportunities, aligns decisions to long-term growth, and fosters trust with proactive communication.
• Inquisitive and Committed to Growth: Continuously learns, asks insightful questions, and embraces improvement and change.
• Collaborative and Resilient: Thrives in evolving environments by being resourceful, positive, and solution-driven.
• Accountable and Transparent: Takes full ownership of work, maintains high standards, and welcomes feedback for personal and team development.
• Emotionally Intelligent: Cultivates trust with empathy, promotes inclusion, and motivates others with optimism and integrity.

Compensation & Location

The salary range for this position is $55,000 to $62,000 USD annually, with additional bonus opportunities. Compensation is based on market data considering role, level, geography, and scope, and reviewed bi-annually. Permanent employees may access various benefits as part of their total compensation package.

The company operates offices in Boston, MA; Vancouver, BC; and Vancouver, WA. Some roles, including this one, allow for full remote work. Job postings are location-specific to inform candidates about placement options.

Diversity and Inclusion

Later is devoted to fostering an inclusive work culture that values hiring for diversity and creating equitable opportunities. The company maintains unbiased hiring, pay, and promotion policies, ensuring all applicants receive fair consideration regardless of race, color, religion, gender identity, national origin, disability, or age. Accommodations can be provided throughout the recruitment process as needed.