Head of Shopper Marketing

About the Company

Our client is a globally renowned retail brand that operates a vast international network serving millions of customers weekly. Committed to offering outstanding value and exceptional in-store experiences, the company is embarking on significant growth and transformation. This involves strategic investment to deliver engaging, insight-driven retail experiences that seamlessly connect brand, product, and customer across diverse markets.

Role Summary

This leadership opportunity is for an experienced and commercially savvy Head of Shopper Marketing, responsible for sculpting and implementing a comprehensive global retail marketing strategy across a broad international physical store footprint. This strategic role influences how millions of shoppers interact with the brand, integrating customer insights with commercial goals and on-the-ground retail execution to produce impactful, measurable marketing initiatives.

Key Responsibilities

• Crafting and deploying a global shopper marketing strategy harmonized with customer insights and business priorities.
• Leading retail marketing initiatives aimed at enhancing customer engagement, increasing store traffic, and boosting sales internationally.
• Developing scalable frameworks, processes, and best practices adaptable across multiple markets for the shopper marketing function.
• Collaborating with multifunctional teams to deliver cohesive customer activation and promotional campaigns.
• Advancing retail media strategy by identifying innovative opportunities to improve customer experiences and commercial outcomes.
• Overseeing creative operations to ensure timely, high-quality marketing materials across all channels.
• Managing the production and distribution of print retail communications to achieve operational excellence and continuous process improvements.
• Formulating marketing approaches for new store launches, relocations, and significant remodels to ensure successful market entry.
• Providing support to international and franchise markets through the development of consistent, scalable marketing frameworks.
• Leading and nurturing a high-achieving team that embraces collaboration, innovation, and ongoing development.

Essential Qualifications and Skills

• Proven leadership experience in shopper, retail, or customer marketing roles.
• Deep understanding of consumer behavior and purchase journeys in retail settings.
• Expertise in creating marketing strategies that drive commercial success across multi-location operations.
• Demonstrated ability to build marketing capabilities, refine workflows, and champion operational excellence.
• Strong commercial insight with a focus on evaluating marketing impact and ROI.
• Outstanding skills in managing stakeholders and influencing senior leaders across diverse departments.
• Experience managing large, diverse teams within complex organizational structures.
• A collaborative leadership approach combined with a drive for innovation and continuous process improvement.

Diversity and Inclusion

The company is dedicated to fostering inclusive and diverse workplaces, encouraging applications from all backgrounds. This commitment ensures equal employment consideration regardless of race, gender identity, sexual orientation, age, disability, or other characteristics.

Additional Information

Role Location: Dublin, Ireland
Salary: €140,000 plus bonus and benefits
Employment type: Contract, onsite

Openings: Not specified
Recruitment represented by a specialised agency focused on consumer goods sector.