Head of Product Marketing (Core)

Role Overview

As the Head of Marketing at GoMining, you will direct the overarching marketing strategy spanning the full customer journey—covering everything from positioning and go-to-market plans to user acquisition, retention, and revenue enhancement. This pivotal leadership position impacts the company's commercial success and requires close collaboration with Product, Finance, Analytics, Design, and Leadership teams to ensure all marketing efforts yield measurable outcomes.

Key Responsibilities

• Devise and implement GoMining's comprehensive global marketing strategy.
• Create compelling positioning, messaging, and value propositions across the product lineup.
• Formulate annual and quarterly marketing plans aligned with business goals.
• Prioritize target markets, customer segments, and avenues for growth.
• Oversee the full go-to-market strategy for product launches, new features, pricing changes, and strategic projects.
• Coordinate launch activities across multiple departments including Product, Marketing, Design, Analytics, and Operations.
• Maintain consistent messaging throughout all customer interactions.
• Manage the marketing funnel in conjunction with Acquisition, CRM, Retention, Brand, and Product Marketing teams to optimize metrics like CAC, LTV, conversion, retention, and revenue.
• Collaborate closely with Finance on pricing strategies, unit economics, and commercial forecasting.
• Define KPIs and track marketing ROI across various channels.
• Lead and develop an international marketing team, ensuring alignment among Performance Marketing, CRM, Brand, Content, SEO, Community, Partnerships, and Product Marketing divisions.
• Create scalable processes and planning frameworks to support execution.
• Mentor marketing leaders and enhance cooperation across teams.
• Steer customer segmentation, market research, and competitor analysis to identify new growth options.
• Leverage customer insights and analytics for continuous marketing enhancement.

Qualifications and Experience

• Minimum of 8 years’ experience in Marketing, Growth, Product Marketing, or Go-to-Market positions.
• At least 3 years leading marketing teams in rapidly growing technology companies.
• Demonstrated ability to build and deploy successful global marketing strategies.
• Strong commercial insight, including comprehensive understanding of funnel economics (CAC, LTV), pricing, retention, and revenue expansion.
• Experience leading product launches and integrated marketing campaigns.
• Expertise managing cross-functional marketing organizations.
• Data-driven mindset with strong analytical skills.
• Proven collaboration with Product, Finance, and Executive Leadership.

Preferred Skills

• Background in fintech, cryptocurrency, Web3, or digital finance products.
• Experience growing B2C global products serving millions of users.
• Familiarity with marketplaces, loyalty schemes, subscriptions, or investment platforms.
• Expertise in launching products across numerous international markets.

Benefits and Work Conditions

• Opportunities for professional growth, including funding for courses, conferences, and English language education (up to 100% coverage).
• Flexible work arrangements with options for remote or hybrid schedules accommodating international teams.
• Generous paid leave entitlement: 20 vacation days, 8 company holidays, plus 5 personal days annually.
• Recognition through formal performance reviews and team awards.
• Strong team culture supported by retreats at exciting international locations, including company apartments in Cyprus.