Junior Strategist (UK-Based)

About Kyra

Kyra is an enterprise influencer marketing platform collaborating with brands such as SharkNinja, Coach, H&M, Ray-Ban, and Converse. The platform facilitates comprehensive campaign lifecycle management including creator discovery, campaign oversight, content approval, payments, analytics, and AI-driven insights across TikTok, Instagram, and YouTube.

Role Overview

The Junior Strategist position involves contributing to the development of platform-native campaign strategies that combine creative storytelling with measurable business outcomes. Reporting to the Strategy Director, this role supports campaigns from initial pitch through to post-campaign analysis and works closely with cross-functional teams including Client Solutions, Campaign Management, Paid Media, and Business Development for enterprise accounts. It suits candidates early in their strategy careers with a keen interest in TikTok and data-driven narrative creation.

Primary Responsibilities

• Assist in crafting campaign strategies covering audience insights, creator selection, messaging, and defining performance indicators.
• Collaborate with internal teams to develop platform-tailored campaign ideas aligned with brand voice and objectives.
• Compose clear and motivating briefs for creators informed by data and social insights to meet client goals.
• Monitor and report on campaign metrics such as Cost Per View, Engagement Rate, and platform-specific KPIs.
• Utilize first-party and platform data to guide targeting, creative direction, and optimization efforts.
• Support Paid Media and Client Solutions in analyzing results and refining strategic approaches.
• Conduct ongoing cultural listening, market research, and trend spotting within the beauty sector on major platforms.
• Convert emerging trends into actionable campaign concepts and business development insights.
• Participate in client meetings with senior staff, presenting strategic recommendations and adapting strategies based on feedback.

Qualifications and Skills

• Between 1 to 3 years of experience in strategy, planning, insights, social media, or branded content, preferably within creator-focused, beauty, or social-first environments.
• A strong curiosity about AI technologies and a readiness to incorporate AI tools in daily workflow.
• Proficient understanding of platform behaviors, content types, and the creator economy across TikTok, Instagram, and YouTube.
• Fluent comprehension of TikTok culture, trends, and audience engagement strategies.
• Comfortable interpreting performance data and capable of crafting clear narratives from complex metrics.
• Exceptional writing and presentation skills to transform ideas into compelling briefs and to communicate effectively within a dynamic team.

Preferred Attributes

• A versatile thinker balancing logic, creativity, intuition, and structure in problem-solving.
• Demonstrable examples of trend reports, social content, or strategic thinking related to campaigns, either professionally or personally.
• A passion for beauty, digital culture, and expanding the possibilities of creator content.

Benefits

• Flexible remote-first work environment.
• Annual leave comprising 25 days PTO plus bank holidays, 4 company-wide days off, 3 wellness days, in addition to paid sick leave.
• Allocated budget for annual learning and development.
• Eligibility for an annual performance-based bonus.
• Healthcare coverage for US-based employees.

Additional Information

AI is integral to Kyra’s operations; applicants should ensure that their submissions reflect personal judgment and experiences.

Kyra emphasizes inclusivity and will accommodate any required adjustments during the interview process upon request. Applicant data will be handled in accordance with Kyra’s privacy policy.