Freelance Associate Creative Director (Copy)

Role Overview

We are looking for a Freelance Associate Creative Director specializing in copy who will spearhead the creation of social-first marketing campaigns. These campaigns are designed to build meaningful brand connections with target audiences, leveraging storytelling, cultural insights, creators, and digital innovation.

Responsibilities

• Direct and manage continuous social media brand channels, including paid advertising efforts.
• Conceive innovative creative ideas to boost cultural significance, audience engagement, media exposure, and follower growth.
• Oversee creative aspects across content strategy, copywriting, video production, and execution on various platforms.
• Lead projects from initial conception to final production and rollout.
• Collaborate with strategy, production, design, influencer, and account teams to deliver cohesive campaigns.
• Advise brands on authentic audience interaction across platforms such as TikTok, Instagram, YouTube, and other emerging social media venues.
• Present and pitch creative campaign ideas to current and potential clients.
• Mentor junior creative personnel and promote elevated creative standards.
• Contribute to agency growth through thought leadership, internal training, and promotional efforts.
• Stay updated on platform trends, internet culture, creator behaviors, and new content formats.
• Utilize AI-driven creative processes and emerging technologies to enhance ideation, content creation, trend spotting, production efficacy, and creative refinement.

Requirements

• 8 to 10 years experience in creative roles, social media, or production within agencies or in-house teams.
• Strong background in copywriting with proven leadership in concept development and campaign narrative.
• Proficient in developing and managing social-first marketing campaigns.
• Comprehensive knowledge of TikTok, Instagram, YouTube, Shorts, Reels, and other emerging social platforms.
• In-depth understanding of both organic and paid TikTok strategies.
• Excellent conceptual thinking, storytelling, copywriting, and production capabilities.
• Experience managing projects from idea inception through execution and launch.
• Outstanding client communication and presentation skills.
• Leadership aptitude to guide creative teams while actively participating as needed.
• Highly organized, collaborative, proactive, and adaptable in rapid-paced environments.
• Positive mindset with a passion for creativity and cultural trends.
• Location requirement: Candidates must reside in the New York City area.
• Preferred experience includes comedy writing or social comedy and creating culturally relevant, witty, and engaging campaigns.

Working Terms

• Position type: Freelance / Contract engagement.
• Work location: Onsite in New York City.

Additional Information

The agency seeks a creative leader who knows how contemporary brands gain attention by engaging through content, creators, community, and cultural relevance, rather than relying solely on traditional advertising methods.