Head of Product Marketing - GoBTC Pay

Overview

As the Head of Product Marketing for GoBTC Pay at GoMining, you will lead the marketing strategy to accelerate the growth and commercial success of our Bitcoin payment solutions globally. You will be pivotal in shaping the brand, driving market penetration, and increasing transaction volumes across diverse international markets.

Key Responsibilities

• Design and implement a comprehensive marketing strategy for GoBTC Pay on a global scale.
• Create distinct positioning, messaging, and value propositions tailored for merchants, partners, and end users.
• Plan and roll out go-to-market approaches for new geographic markets, product updates, partnerships, and launches.
• Identify and prioritize target regions, customer segments, and industry verticals based on commercial potential.
• Manage the end-to-end commercial marketing funnel to boost merchant acquisition and end-user adoption.
• Collaborate intensively with Business Development and Partnerships to fuel merchant growth.
• Formulate tactics to grow transaction volume, increase merchant activation, and enhance customer loyalty.
• Set clear marketing performance indicators and analyze results across acquisition, activation, engagement, and revenue metrics.
• Build GoBTC Pay's reputation as a dependable global Bitcoin payments brand.
• Initiate co-marketing programs with merchants, payment providers, wallets, and strategic partners.
• Support regional marketing efforts for key launch territories.
• Work closely alongside PR, Content, Community, and Events teams to maximize brand visibility.
• Lead cross-functional collaboration with Product, Design, Analytics, Compliance, Sales, and Operations to ensure marketing efforts align with overall business goals and product plans.
• Develop scalable marketing processes and strategic planning frameworks to support growth.
• Drive strategic marketing operations across multiple international markets.

Candidate Profile

• Minimum 8 years’ experience in Product Marketing, Growth Marketing, Go-to-Market strategies, or Marketing Leadership roles.
• Demonstrated success in building and expanding B2B2C or fintech product offerings.
• Deep knowledge of the payments ecosystem, merchant acquiring, fintech, banking, or financial services sector.
• Proven expertise in crafting global go-to-market plans and overseeing product launch campaigns.
• Strong commercial acumen and understanding of funnel economics including CAC, LTV, activation, retention, and driving revenue growth.
• Experience working in tight collaboration with Business Development and Partnerships units.
• Excellent analytical, strategic thinking, and problem-solving capabilities.
• History of managing marketing initiatives that involve multiple functional teams.

Preferred Qualifications

• Background or interest in Bitcoin, cryptocurrency, Web3, or digital assets.
• Experience marketing payment platforms, wallets, Payment Service Providers (PSPs), merchant acquiring, or merchant solutions.
• Involvement in launching products across major regions such as the US, Europe, UAE, LATAM, or APAC.
• Track record of establishing marketing teams within fast-growing startups or scale-ups.

Benefits and Perks

• Opportunities for professional development with full or partial funding for relevant courses, conferences, and English language training.
• Flexible working arrangements offering remote or hybrid schedules adapted to international teams.
• Generous paid time off including up to 20 vacation days, 8 company holidays, and 5 personal days annually.
• Structured recognition programs featuring performance reviews and team awards.
• Inclusive team culture with retreats held in international destinations, including company accommodations like those in Cyprus.