Senior Brand Marketing Lead

About Reddit

Reddit is a vast network of communities formed around shared passions and interests, fostering open, authentic conversations. With over 100,000 active communities and about 130 million unique visitors daily, it serves as a leading source of online information and discussions.

Role Overview

We are seeking a Senior Brand Lead focused on B2B to enhance Reddit's business marketing capabilities. This role entails crafting and executing strategies to elevate Reddit's brand perception among advertisers, drive consideration, and develop media partnerships bridging business and consumer audiences.

Responsibilities

• Create and implement brand and consideration initiatives that boost awareness and preference among advertiser audiences.
• Identify and cultivate B2B2C partnerships with high strategic alignment, audience relevance, and scalability.
• Establish operational frameworks for new programs by collaborating with Sales, Consumer, and Product Marketing teams to support growth and repeatability.
• Define performance metrics integrating brand indicators with business results like revenue to guide improvements and future investments.
• Develop strong business cases for new projects, outlining strategic importance, projected outcomes, needed resources, and scaling plans.
• Collaborate with Communications, Investor Relations, and Sales teams to enhance corporate and business reputation during key moments by crafting clear messages.
• Provide frameworks, guidance, and creative assets to support international market adaptations and campaign scaling.

Qualifications

• Minimum seven years, ideally ten or more, of progressive experience spanning at least two of these areas: in-house at a consumer technology application company, advertising agency, or B2B brand with significant growth trajectory.
• A builder mindset capable of thriving in ambiguous environments by establishing structures, momentum, and replicable procedures.
• Strong strategic reasoning for evaluating opportunities, prioritizing initiatives, and presenting strong investment arguments.
• Excellent creative insight in developing messaging, positioning, and briefs that inspire impactful campaigns.
• Proven expertise in co-marketing, partnerships, and programs targeting advertisers and agencies.
• Familiarity and enthusiasm for Reddit culture and internet trends.

Benefits

• Comprehensive health insurance plans.
• 401(k) sponsorship with employer contributions.
• Support for setting up home workspaces.
• Funds for personal and professional growth.
• Family planning assistance.
• Flexible vacation policies and company-wide holidays.
• Paid parental leave exceeding four months.
• Time off allocated for volunteering.

Compensation and Additional Details

This position offers a base salary range between $194,600 and $272,400 annually, along with eligibility for equity in the form of restricted stock units and potential commission, depending on the role. Reddit provides a comprehensive benefits package including medical, dental, vision, and 401(k) with matching contributions.

Note that some interviews might be recorded and transcribed by AI technology; candidates may opt out of this process. Personal data gathered during interviews will be securely handled, never sold or misused, and recordings will be deleted post hiring decisions. Equal opportunity employment practices are upheld, with accommodations available for applicants with disabilities.