Head of Marketing

Role overview

This opportunity is posted for a partner company that will handle applications and the next steps. The employer is searching for a Germany-based Head of Marketing to lead the next stage of growth for a mature SaaS product with users across multiple countries.

The role is designed for a hands-on marketing leader who can shape strategy, run execution, and guide a team while using data, automation, and AI-enabled methods to improve outcomes. You will take charge of the full go-to-market approach, broaden acquisition sources, reinforce brand positioning, and support durable revenue expansion.

It is a remote-first role with a high level of trust and autonomy, offering the chance to influence a product-led growth roadmap, form partnerships, and strengthen marketing systems in a competitive digital environment.

Accountabilities

• Set and run the complete marketing plan, covering channel performance, budget decisions, paid acquisition spend, freelancers, and strategic initiatives.
• Create growth approaches that go beyond current organic channels and generate reliable traffic, leads, and revenue over time.
• Lead product-led growth work so that new feature releases create measurable gains in acquisition, activation, and retention.
• Manage, mentor, and develop a small group of senior marketers by defining priorities, clarifying ownership, and supporting excellent delivery.
• Bring AI tools, automation, and modern workflows into everyday marketing work to improve research, production, testing, and communication.
• Develop ecosystem partnerships that widen reach, raise authority in the market, and open fresh growth paths.
• Improve brand recognition through thought leadership, community activity, creator collaborations, and content-led initiatives.
• Review marketing results, spot improvement areas, and build structured growth plans focused on long-term impact.

Requirements

• Background in growth marketing with direct ownership of multi-channel strategies and proven business impact.
• Solid command of SEO and digital marketing, with the confidence to represent a product within the SEO and SaaS landscape.
• Experience leading marketing teams with a style that balances high standards, empathy, and accountability.
• Practical use of AI tools, automation platforms, and emerging technologies to make marketing more effective.
• Technical comfort with HTML, CSS, APIs, or webhooks so you can build and test marketing assets independently when needed.
• Strong product marketing experience, ideally in SaaS, freemium products, and conversion or upsell work.
• Experience handling sizable marketing budgets and choosing investments based on expected business value.
• Excellent communication and relationship-building skills, with the ability to work internally and represent the brand externally.
• Fluent written and spoken English is mandatory.
• Experience with creator-led growth, personal branding, video content, or an existing audience is an advantage.
• German language knowledge and familiarity with DACH markets are beneficial.

Perks and benefits

• Remote-first flexibility, including the option to work from anywhere as long as there is substantial overlap with CET hours.
• Strong ownership and autonomy in shaping growth strategy and business outcomes.
• A lean environment with limited bureaucracy and a focus on efficiency, experimentation, and steady progress.
• The chance to work with a small, collaborative, and supportive team.
• Access to a worldwide network of SaaS professionals with shared expertise, experience, and entrepreneurial insight.
• A flexible working culture grounded in trust, responsibility, and impact.
• Transparent and fair compensation practices, with local salary ranges discussed during hiring.
• A commitment to diversity, inclusion, and equal opportunity for all qualified candidates.

Additional information

The hiring company follows an AI-assisted matching process to screen applications quickly, consistently, and fairly against the role’s core requirements. Candidates who fit best are shortlisted and passed on to the employer’s internal hiring team, which manages interviews, assessments, and final decisions.

By applying, candidates agree that personal data will be processed to assess candidacy and shared with the employer as part of the recruitment process. This is based on legitimate interest and pre-contractual steps under applicable data protection laws, including GDPR. Applicants can request access, correction, deletion, or objection at any time.

AI tools may also be used to support parts of recruitment, including application review, resume analysis, response evaluation, and spotting possible inconsistencies or verification signals. These tools assist recruiters and do not replace human judgment. Final hiring decisions are made by people. More information about data handling can be requested from the recruiter.