Email Marketing Specialist

Company Overview

DealMaker is an innovative fintech firm transforming the capital markets by enabling digital capital raising. With over $2 billion raised through more than 1,000 campaigns, including notable clients such as EnergyX, Green Bay Packers, Miso Robotics, and others, DealMaker offers an unmatched end-to-end platform for online capital campaigns, including multiple recent IPOs.

Role Overview

The Email Marketing Specialist role is focused on full ownership of campaign results across multiple channels including email, SMS, recorded voice messages, webinars, and press releases. The role involves not only executing existing processes but also continuously improving workflows by identifying gaps, analyzing performance data, and optimizing campaign strategies. You will collaborate closely with cross-functional teams and lead strategy for automation, segmentation, testing, and deliverability while mentoring others.

Key Responsibilities

• Manage complete execution of email, SMS, RVM, webinar campaigns from creation through QA, distribution, and detailed reporting; make data-informed decisions on optimizations to enhance results.
• Design and continually refine automated campaign flows and segmentation strategies for targeted engagement.
• Perform rigorous data analysis to uncover root causes behind campaign performance and recommend actionable improvements.
• Lead A/B testing initiatives on subject lines, content, design, and scheduling to improve key performance indicators.
• Create audience segmentation approaches based on behavioral and lifecycle data rather than fixed criteria.
• Provide consultative guidance to marketing, creative, product, and CRM teams as well as clients on email marketing best practices.
• Own and troubleshoot marketing platforms such as Klaviyo and HubSpot; manage integrations and feature usage.
• Monitor and improve deliverability by managing bounce rates, spam complaints, sender reputation, and domain health measures.
• Coordinate end-to-end press release distribution with PR partners ensuring timely and accurate execution.
• Manage a portfolio of client accounts independently, handling complex campaigns and mentoring junior team members.

Required Skills and Experience

• Proven experience executing email marketing campaigns.
• Expertise with email marketing platforms like Klaviyo, HubSpot, Customer.io, or Braze, especially multi-hub and multi-flow setups.
• Strong experimentation mindset with experience in designing and running A/B tests.
• Data-driven analytical skills for campaign reporting and insight generation.
• Ability to build sophisticated segmented audiences from behavioral data.
• Experienced in managing multiple concurrent campaigns and client portfolios.
• Excellent written communication and attention to detail for quality assurance.
• Operational mindset focused on process improvement and accuracy while maintaining speed.

Preferred Additional Skills

• Experience with SMS marketing tools such as Klaviyo, Twilio, or Attentive.
• Familiarity with press release distribution and PR/newswire tools.
• Knowledge of integration tools like Zapier.
• Basic HTML/CSS skills.
• Experience partnering with technical teams.

Location and Working Conditions

This position is hybrid based in Culver City, Los Angeles, requiring three days per week onsite and strong overlap with Mountain Standard Time hours to facilitate team collaboration.

Why Join DealMaker?

• Competitive salary starting at $80,000 with equity opportunities to join a scaling growth company early.
• Diverse, innovative, and expert team environment.
• Comprehensive employee benefits including medical, vision, and dental coverage.
• Access to advanced AI tools to support innovative marketing solutions.
• Annual educational support and other employee development benefits.

Equal Opportunity and Accessibility

DealMaker is committed to an inclusive hiring process and provides reasonable accommodations to applicants with accessibility needs. The company prohibits discrimination based on legally protected categories. AI tools may be used to assist in candidate evaluation but final decisions are made by humans.