Head of Marketing

About the Role

This position is with one of Weekday's clients, offering a strategic leadership opportunity in marketing within the global cybersecurity sector. The role is fully remote within India and involves responsibility for crafting and executing marketing strategies to elevate the company's brand as a leader in cloud identity security.

The salary range for this role is INR 3,000,000 to INR 5,500,000 per annum, with a minimum of 8 years' experience required. This full-time role demands collaboration across multiple teams to deliver measurable growth.

Key Responsibilities

• Formulate and implement comprehensive global marketing strategies aligned with growth objectives.
• Create compelling product positioning, messaging, and narratives centered on cloud identity security.
• Undertake market research, competitive benchmarking, and define ideal customer profiles internationally.
• Establish the company's reputation as a thought leader through targeted content and industry engagement.
• Lead go-to-market strategies for new product introductions and feature launches.
• Design and expand demand generation initiatives including content marketing, digital campaigns, events, ABM, partnerships, and channel acquisitions.
• Collaborate with Sales to produce high-quality sales pipelines and expedite revenue growth.
• Develop impactful sales enablement content supporting enterprise sales teams.
• Manage brand identity, external messaging, content strategies including websites, blogs, whitepapers, case studies, reports, webinars, and PR activities.
• Enhance visibility through engagement with analysts, community forums, influencers, and strategic partnerships.
• Develop data-driven marketing campaigns to boost brand awareness, engagement, lead generation, and customer acquisition.
• Monitor marketing performance indicators such as pipeline contribution, CAC, ROI, activation, and retention, optimizing campaigns based on analysis.
• Lead a high-performing marketing team, manage external agencies and vendor partnerships.
• Foster collaboration across Product, Sales, Customer Success, and leadership to align marketing with business priorities.

Qualifications and Skills

• Minimum 10 years’ experience in B2B SaaS marketing with proven leadership roles.
• Demonstrated success in scaling marketing functions within SaaS, cybersecurity, or enterprise technology sectors.
• Expertise in product marketing, positioning, messaging, and go-to-market strategies.
• Proven ability to develop demand generation programs that yield qualified pipelines.
• Strong storytelling capabilities and experience with content strategy and brand development.
• Experience targeting enterprise IT and security decision-makers.
• Analytical skills for measuring and optimizing marketing effectiveness.
• Project management proficiency, leadership, and cross-functional team collaboration experience.
• Experience working in fast-paced startup ecosystems.

Preferred Experience

• Marketing experience in cybersecurity, cloud infrastructure, or identity management technologies.
• Familiarity with global B2B markets, including North America, Europe, and India.
• Expertise in enterprise sales enablement, ABM, and partner marketing strategies.
• Knowledge of modern marketing automation tools, CRM platforms, and analytics solutions.