Head of Marketing - Beauty, Skincare & Cosmetics

About the Role

A rapidly expanding Irish beauty brand is seeking an experienced Head of Marketing to lead strategic marketing efforts. This senior leadership position requires a commercially savvy, creative, and data-oriented marketer with extensive background in beauty, skincare, or cosmetics. The successful candidate will design brand strategies, lead impactful campaigns, and foster growth across multiple brands.

Key Responsibilities

• Formulate and implement annual brand and marketing plans to boost brand visibility, customer interaction, and commercial outcomes.
• Guide, inspire, and grow a skilled marketing team focused on brand management, social media, campaign execution, event coordination, and design.
• Collaborate closely with commercial, buying, and e-commerce teams to ensure seamless, customer-centric marketing initiatives.
• Supervise both internal teams and external agencies engaged in advertising, content creation, activations, retail marketing, and event planning.
• Lead marketing efforts related to new product development, leveraging consumer insights for positioning, campaign design, and launch execution.
• Direct social media and community management strategies to maintain a cohesive brand identity and foster audience growth across key platforms.
• Oversee brand design and creative direction to guarantee that all communications are premium, consistent, and customer focused.
• Utilize market analysis, competitor intelligence, and campaign data to uncover trends, identify new category prospects, and highlight growth opportunities.
• Manage the marketing budget, including forecasting, reporting, and evaluating return on investment to provide actionable insights to senior leadership.
• Track and measure marketing channel performance, ensuring alignment with business priorities.

Candidate Requirements

• 7 to 10 years of marketing experience within the beauty, skincare or cosmetics industry.
• Strong expertise in brand strategy, campaign execution, consumer insights, new product development, and launches.
• Demonstrated leadership capability to motivate and develop a creative, high-achieving marketing team.
• Robust commercial and financial management skills including budget oversight and ROI evaluation.
• In-depth knowledge of digital marketing, social media, e-commerce, and multi-channel customer journeys.
• Experience managing collaborations with external agencies, content creators, influencers, and brand partners.
• Excellent communication and influencing skills, capable of engaging senior stakeholders and cross-functional teams.
• Strategically minded, hands-on, and adaptable to fast-paced, entrepreneurial, and high-growth environments.
• A relevant tertiary qualification in Marketing, Business or related discipline is preferred.

Benefits and Working Conditions

• Senior leadership position within an expanding beauty company.
• Chance to influence brand direction, marketing strategies, and product launches across a multi-brand portfolio.
• Competitive remuneration and benefits including pension, health insurance, extra annual leave based on service, and employee discounts on products.
• Work location in North Dublin with a requirement to be onsite for four days each week.