Head of Marketing - B2C

About the Role

Williams Hall, a private equity–backed international company dedicated to connecting individuals with valuable opportunities, is seeking an experienced Head of B2C Marketing. Based in Melbourne, this role will spearhead consumer acquisition strategies across Australia and select global markets. The position offers a chance to influence and expand consumer growth within a dynamic, rapidly growing organization that values creativity, agility, and measurable outcomes.

Key Responsibilities

• Design and lead customer acquisition campaigns on multiple channels targeting Australia and specialized markets worldwide.
• Boost engagement and growth using marketing initiatives driven by data and insights.
• Manage and mentor a small marketing team, overseeing diverse activities including digital media, partnerships, brand-building campaigns, community involvement, and performance-driven marketing.
• Balance strategic oversight with direct operational involvement, utilizing analytics and innovation to optimize campaign effectiveness and explore new consumer reach.

Candidate Profile

• Proven senior experience in B2C marketing and customer acquisition, particularly within fast-moving consumer environments.
• Commercially driven with a strong ability to merge analytical insight and creative approaches.
• Experience managing small teams and coordinating campaigns across multiple markets.
• Backgrounds from various B2C sectors encouraged, with preference for those skilled in digital acquisition or performance marketing.

Additional Notes

This role is perfect for individuals eager to apply their creativity and business savvy in a role that makes a meaningful community impact within a vibrant organization focused on results.