Head of Marketing - B2C

Position Overview

Williams Hall, a private equity-supported global company committed to connecting individuals with meaningful opportunities, is actively searching for a Head of B2C Marketing. This leadership role involves spearheading customer acquisition strategies within Australia and select international regions, fostering substantial consumer growth in a fast-moving and expanding environment where innovation, adaptability, and tangible results are prioritized.

Core Responsibilities

• Lead and manage multi-channel customer acquisition campaigns across Australian and specialized global markets.
• Develop and apply data-driven marketing strategies to enhance customer engagement and drive growth.
• Oversee marketing efforts including digital media, partnerships, brand awareness, community engagement, and performance marketing initiatives.
• Guide a small marketing team to effectively deliver strategic goals with a balance of leadership and direct execution.
• Utilize insights, analytics, and inventive approaches to optimize acquisition results and reach diverse consumer segments at scale.

Required Qualifications and Experience

• Proven senior-level experience in B2C marketing, particularly in customer acquisition with measurable success.
• Strong commercial insight paired with creative and analytical thinking skills.
• Experience managing small teams and executing campaigns across multiple markets.
• Background in fast-paced, consumer-focused industries, especially digital acquisition or performance marketing, is highly desirable.

About the Company

Williams Hall operates as a dynamic and agile organization delivering impactful services to communities globally. The company values creativity, strategic thinking, and a results-oriented approach to marketing.

Additional Information

This position offers an exciting chance to leverage your creativity, business acumen, and passion for growth to make a significant positive impact within the community.