Head of Growth Marketing

About Sessions Health

Sessions Health is a fast-expanding remote-first company focused on simplifying mental health providers' workflows by offering an intuitive EHR platform. We prioritize ethics and user-friendly technology to empower clinicians managing private practices.

Role Overview

We are seeking a seasoned Head of Growth Marketing to collaborate directly with the CEO in crafting and executing a comprehensive marketing strategy that will propel the company through its next phase of expansion. This role encompasses a broad scope, including demand generation, product marketing, website optimization, SEO, customer acquisition, analytics, and marketing operations.

Primary Responsibilities

• Design and implement an overarching growth marketing plan aligned with company goals.
• Work closely with the CEO on go-to-market strategies, positioning, pricing, and setting growth priorities.
• Set marketing objectives linked to measurable pipeline and revenue targets.
• Expand the base of trial accounts and qualified inbound demo requests through organic and paid marketing channels.
• Develop and oversee SEO and content initiatives to increase targeted traffic via established and emerging online platforms.
• Manage paid channel campaigns such as paid search and other performance marketing efforts.
• Build and enhance referral, partnership, and review site strategies.
• Maintain and continuously improve the main company website, focusing on landing page effectiveness, messaging clarity, conversion optimization, and user experience enhancements.
• Execute A/B testing to refine and increase conversion rates.
• Lead product launch campaigns and announce new features with persuasive messaging and positioning.
• Create sales enablement tools that effectively communicate product value propositions.
• Conduct competitive market research to sharpen product positioning.
• Enhance customer onboarding communications and manage nurture campaigns to boost trial-to-customer conversion and engagement.
• Collaborate with Customer Success teams to support client retention and growth.
• Develop marketing performance dashboards tracking funnel conversions, attribution models, customer acquisition costs, retention metrics, and ROI.
• Utilize data-driven insights to prioritize marketing investments and initiatives for continuous optimization.
• Recommend marketing tools and establish effective processes.
• Manage relationships with agencies, freelancers, and contractors.
• Assist in defining future marketing staffing needs as organizational growth occurs.

Candidate Profile

This is an ideal position for a strategic thinker who relishes building marketing frameworks from scratch rather than maintaining existing structures. The candidate should exhibit ownership mentality, strong analytical and creative abilities, and adaptability between high-level strategy and hands-on execution. Deep customer focus and a bias for rapid progress are essential.

Required Qualifications

• 6 to 10+ years experience marketing B2B SaaS products.
• Proven track record facilitating SaaS company growth during scale-up phases.
• Success in spearheading demand generation and driving measurable pipeline expansion.
• Expertise in SEO practices and website optimization.
• Familiarity with analytics tools including Google Analytics 4 and Search Console.
• Exceptional written communication skills with a strong grasp of messaging.
• Experience managing product launches or major feature releases.
• Ability to work autonomously in a dynamic, fast-paced environment.

Preferred Additional Experience

• Background marketing software within healthcare or healthcare technology sectors, especially B2B.
• Knowledge of CRM systems and marketing automation platforms.
• Experience managing external agencies and freelance contributors.
• Utilization of AI-driven marketing productivity tools.
• Basic understanding of HTML, CMS platforms, and tools for conversion rate optimization.

Compensation & Benefits

• Annual salary ranging from $130,000 to $180,000, based on experience.
• Flexible working hours to promote work-life balance.
• Fully remote employment setup.
• Generous paid time off plus recognized federal holidays.
• Comprehensive healthcare benefits including medical, dental, and vision insurance.
• Disability insurance coverage.
• Employer 401(k) matching and eligibility for performance-based bonuses.
• Equity participation opportunities.

Additional Information

Applicants must currently possess authorization to work in the United States. Sessions Health is dedicated to fostering employee wellness through competitive benefits and a supportive, remote-friendly workplace culture that encourages professional growth and satisfaction.