Growth Manager, Social & Community

About Honeydew

Honeydew is reinventing the way millions gain access to expert dermatological care through a platform delivering science-backed, efficient skin treatments, including prescription and retail options. Our technologically advanced approach significantly shortens wait times for specialist dermatology treatment from an industry average of six months to just 24 hours, offering FDA-approved therapies supported by licensed professionals and powered by AI.

Mission

Our mission is to eliminate access barriers to treatable skin diseases worldwide, ensuring no one suffers due to lack of availability.

Opportunity Overview

As a part of redefining dermatology care access across the United States, Honeydew confronts financial and logistical obstacles with an affordable, evidence-based care model. The market potential remains expansive, and we are in the early phases of growth.

Role and Responsibilities

• Develop and oversee the organic social media plan and editorial calendar across platforms including TikTok, Instagram, and emerging channels, aligning content with overarching growth goals and swiftly adapting based on performance metrics.
• Collaborate with creative professionals and influencers to bring innovative content strategies to life, focusing on engaging organic reach rather than routine content production tasks.
• Manage community engagement comprehensively, including social platforms, Discord management, and leading the referral program to convert satisfied patients into brand ambassadors.
• Coordinate and execute both virtual and in-person events and activations to enhance brand loyalty and promote customer acquisition and retention.
• Partner closely with paid marketing and creative teams to harmonize strategies and leverage insights, talent, and content across paid and organic channels for maximum impact.
• Analyze and report on performance data to inform ongoing organic, community, and lifecycle marketing initiatives.

Candidate Profile

• Possess 4 to 6 years of experience in growth, organic social, community management, or lifecycle marketing within consumer or direct-to-consumer brands, including full ownership of a marketing channel.
• Demonstrate deep understanding of organic social platforms like TikTok and Instagram, with the ability to guide creators and talent towards content that captures attention and engagement.
• Experience growing and managing interactive communities, including platforms such as Discord, referral networks, or Reddit, with a strong grasp of converting engagement into measurable growth.
• Exhibit entrepreneurial spirit and resourcefulness, comfortable building strategies from scratch, multitasking, and adapting quickly.
• Strong analytical skills with the ability to make data-driven decisions that directly correlate with growth objectives.

Preferred but Not Required

• Background in healthcare, telehealth, or regulatory-compliant sectors.
• Basic proficiency in video editing or creative content production to accelerate rapid organic content creation.
• Practical experience organizing events or brand activations.
• Familiarity with lifecycle or CRM approaches, including managing email and SMS campaigns and analyzing customer funnels, cohorts, and retention strategies.

Employee Benefits

• Equity participation in the company.
• Flexible paid time off for work-life balance.
• Comprehensive health, vision, and dental insurance coverage.
• 401(k) retirement plan with company matching contributions.
• Membership access to wellness services such as One Medical, Kindbody, Talkspace, and HealthAdvocate.
• Company-provided MacBook and a monthly stipend for internet expenses.

Additional Details

The Growth Team is based in New York City with a hybrid work model primarily operating from the NYC office, though exceptional candidates outside this area will be considered. The team is led by Connor Kreutz, to whom this position reports directly.

Honeydew was founded by David Futoran and dermatologist Joel Spitz, MD, driven by personal experience with skin care access challenges. Since its inception, the company has served over 50,000 individuals with highly rated outcomes and is experiencing fivefold annual growth.